Sunday, December 14, 2008

Law & Order: Interchange Bench - Thursday 11 December 2008

A very good Thursday for all networks with the numbers very even across primetime. After 7.30 Nine seemed to fare the best with older skewing original programming.

Cold Case continues to be the most popular series on Thursday nights. Having said that it’s also the series that lost the most viewers week on week with 100,000 deserters, The Closer had 60,000 folks bail. This kind of precipitation can be expected in December, but the other network’s shows stayed pretty even week on week.

Now onto one of the more baffling network moves, what is channel Ten doing? They got scared that CI took a beating from Cold Case so they did they swap-a-roo with SVU.

Last week Criminal Intent at 8.30 got 742,000 viewers, this week SVU at 9.30 got 745,000 viewers – a 3K gain.

Last week SVU at 9.30 got 829,000 viewers versus CI this week getting 821,000 so they lost 8K, that’s a net loss week on week of 5,000 viewers for their trouble.

Law & Order is so interchangeable it doesn’t seem to matter to viewers which show is where – they’ll tune in if nothing better is on, hence why the 9.30 hour with less competition (Reality and a US Cable Drama) is stronger than an 8.30 hour against two first run US Dramas.

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