Monday, May 3, 2010


Masterchef is breathing new life in Ten's previously moribund 7pm project (966,000) - something that The Biggest Loser was unable to do.

The question is how many of these people are just waiting around for Masterchef to start - we saw similar spikes last year with Neighbours' figures as Masterchef's lead in (though nothing as consistent as 7pm's improvement it must be noted)

Worryingly there is no halo effect for Neighbours and even more worryingly no impact on Good News Week which was polling better in total people earlier in the season, still it won the timeslot in the 18-49 demographic which is Ten's major focus these days.

Still it's a world of difference to Seven stuck with Mondayitis will all of their post Home & Away shows coming down under the million mark - Home & Away is also underwhelming given that it's longest serving cast member just walked away with the Gold Logie the night before.

Nine keeps chugging along nicely with good numbers for all their primetime shows and the continuing good performance of Hot Seat and Nine News versus Seven's Deal or no Deal/Seven News combo.

Today also pulled off a close win against Sunrise 386,000 to 370,000 mostly due to people hoping to see a repeat performance of Karl Stefanovic's legendary post-logies stint last year - I know I was - and I was thouroughly dissappointed in his sobriety :(

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