Not like the old days

Monday, 28 February 2011

Hmmm. There was a fair bit of speculation at the weekend that Nine had axed the weeknight rebroadcasts of Two and a Half Men, it seems that they've only done so in Brisbane - so the figure you see for 9 at 7pm is for four markets only. Even so - excluding Brisbane, that figure is not up to Nine's usual standards. They need to take some action on 7pm and soon.



This is your Life had a successful debut for Nine at 8.30, the Academy Awards though didn't do too well for the rerun - it doesn't help that everyone spoils it and if you're anywhere near a media outlet between 4pm and 9.30pm you'll hear who won. The Daytime Live broadcast pulled 196,000 for a total of 701,000 viewers, not like the old days anymore.

Serial Killer found bludgeoned to death with gold statue - Monday 23 February 2009

Underbelly continued its stride into the record books with a third week over two million, although losing 174,000 viewers week on week. Perhaps they were watching the season finale of Top Gear on SBS which ran for 90 minutes and clocked an extra 190,000 on the meter.

Customs and Two and a Half Men both dropped slightly also, affected by the driving show, whereas offerings on the other three nets held their ground from last week.

Good News Week has some minor good news lifting 65,000 viewers while Four Corners dropped by 193,000 but the real spoiler of the night was the Oscars which caused a minor drop for Dexter (yes its still on) 23,000 viewers and a significant drop for Brothers & Sisters (which would be pitching to the same aud) 130,000 viewers – the Sally Field borefest should stabilise next week when Nine plays it safe with Crime Investigation Australia – but with that move we can consider Dexter cooked.

Nine’s unconventional strategy of airing the Academy Awards show live and then fitting a prime time replay around their schedule paid off nicely allowing them to capitalise on the awards twice over without disrupting what is currently their biggest night.