Some Channels Do Ave Em

Tuesday, 1 February 2011

NCIS had an outstanding return last night giving Ten a leg up for the night. Viewers weren't as kind to the reruns though, Hawaii Five-O did okay for an encore but reruns of Top Gear and 20 to 01 on Nine really struggled.



On the digital front the Britcoms were once again unassailable. In a lot of ways 7TWO is eroding the ABC's audience. This is an audience that for decades knew if they wanted Britcoms they needed Auntie, sure Seven and Ten would have the occassional fling with the mother country but by and large the place to be was the ABC.

Now that 7TWO offers wall to wall British programming with pesky interruptions from docos or Australian Drama, fully one half of the ABC's post 8pm audience has up and deserted her for greener pastures.

Still being served

Tuesday 25 January 2011

Tuesday night mostly belonged to Seven which at 8pm commanded some 1.3 million viewers across it's 3 channels.



Even though individually after 7pm no show pulled over 800,000 viewers there was still about 4 million metro people overall watching in the 7.30 hour, it just that they're now split over 15 channels rather than 5 like in the old days!

The netlets too are starting to have breakout performers, for a long time on GO! The Big Bang Theory has been the star performer on the network, whereas Family Guy and American Dad! are routinely the best on ground for 7mate. Eleven also has early breakout hits with The Simpsons and Neighbours but 7TWO's best of British mantra is paying dividends in total viewers, look t the ratings for Are You Being Served? A britcom from the 70s (and 80's - man alive it ran long enough!) that even had a sucessful repeat run on Ten back in 1992/93 has been ressurected on 7TWO with stunning results - proving the audience for these old shows is still around