That's one of the many conclusions I can draw from last night's ratings where 20 to 01 trounced Australian Idol. I wonder (aloud) whether Idol is still profitable with a million viewers and 16-39 wins only - it seems to be on the decline - Mathison's departure and Sandilands' exit haven't helped it much and there's little to no buzz about the show at the moment.
20 to 01 meanwhile is a show that is totally reliant on it's competition if it's up against two good shows there's no hope, but if there's a weakness, a gap somewhere - it just soaks up the remaining audience - such is it's watchability.
Whether you're watching to catch the seams in Bert's hairpiece or trying to guess how they'll work a Heath Ledger reference in this week - you know it's easy entertainment - TV junk food as it were.
Elsewhere Nine has problems at 9.30 - I have no idea why, surely with a choice of All Saints and NCIS there's an under-served audience somewhere in there - whoever they are aren't willing to commit 2 hours on a weeknight to a rerun movie. Honestly aside from the odd Friday/Saturday movie I cannot think of any other night suited to two hours viewing of anything - there's so much 'else' to do, internet, videogames, hell even sleep! Speaking of which...
