Frankie J Holden is Missing - Thursday 23 October 2008

Leaving aside News Programs the number one show last night was ABC1’s The Prime Minister is Missing – a doco/dramatisation of the disappearance of Harold Holt and the bizarre Mexican standoff between the Liberal and National parties that ensued thereafter. A bit of national history is always a good rater for the ABC on a Thursday night, and last night was no different.

Happily for Seven and Ten their imports, Criminal Intent and The Amazing Race held up well against the doco but The Strip took a hit with 198,000 viewers fleeing the Gold Coast. They all came back, mind you, to see RPA which finally broached the million after several weeks in the doldrums.

Ten went 5 for the week (that is 5 shows over 1 million) and 5th Grader had a mild improvement of 100,000 viewers – note though that they had a “celebrity” contestant. This show always seems to pull better numbers when the contestant is known rather than a regular person.

The variable next week will be the 7pm slot. Friends has been languishing at 7pm (ever since it replaced Taken out) with half a million viewers, if Will & Grace doesn’t lift their 7pm to at least 800,000 or higher than Ten can write the rest of the year off.

Seven would be pleased with their 7.30 – 9.30 block, The Amazing Race is scoring for them on a night which they lost control of back in 2007 and Make Me a Supermodel is defying all expectations by keeping a respectable audience.

The disappointment is Heroes, it only shed 10,000 people week on week so that could be statistically insignificant but the current storyline, although featuring some kick ass moments and stunning twist, is confusing – even to the seasoned viewer – I found myself watching last night wondering whether particular scenes were set 4 years hence, present day, 1979, two weeks from now – I had no fucking idea – If I find it that hard to follow what are more casual viewers doing? Oh that’s right – they’re deserting it in droves.

Not exactly Seven’s fault this one, Kring and Co need to start unravelling some of the tightly wound plot, but more on that in a special review in the next day or so…

Thank God it's Thursday! - 16 October 2008

Or at least that's what the head honchos at Nine and Ten (especially Ten) would be saying after last night.

In fact Ten would be particularly pleased, one of the lowest rating nights of the week is also one of their strongest, with the Law & Order Franchise delivering the goods as people drop serialised dramas (like Heroes) and retreat to episodic crime procedurals.

Also significant is this marks the first time in weeks that Ten has had 5 shows over 1 million in the same week the other three being NCIS, Idol and Rove.

Less pleasing would be the performance of Are You Smarter than a 5th Grader? Which went from decent ratings in it's earlier 'celebrity focussed' outings to middling figures now, pulling what is now a 7.30 average for ten on a weeknight.

They would be none to pleased to be beaten by Make Me a Supermodel a concept which could best be described as Next Top Model with sms voting - which kind of defeats the whole purpose I think.

Shading them all was Getaway, from Getaway to RPA Nine only shedded 45,000 viewers which is not too shabby, Seven on the other hand kept a good chunk of viewers around for The Amazing Race - which has been given the 8.30 timeslot - something which should have been established years ago.

On the other hand Heroes seems to be quickly becoming a cult show, only problem for the fanboys is the only other outlet showing it at the moment is SciFi channel which is frustratingly broadcast in unglorious 4:3.

This is a sad outcome for a show which burst onto the scene in a competitive slot (8.30 Wednesday) with 2 million viewers but quickly lost steam, especially as Seven began to mess with the show, sticking it on Thursdays in two states and then on it's second season shunting it to 9.30 behind the incredibly boring Bionic Woman remake and then insulting loyal fans by withholding the final two episodes of the season for 8 months after fastracking the rest of the season.

Now that it's back people have been demotivated to watch. Serialised dramas need constant promotion and care by the network to keep up fan interest, if you start missing episodes then you're more inclined to give up the habit, and the best way to miss an episode is for a network (I'm looking right at you Seven) to screw with the scheduling.

Oh well - you reap what you sow I guess.

As for Prison Break, seven's one time golden child now laguishes at 10.30pm on a decent audience - but nowhere near it's first season hey day - for that however I don't blame seven, the show is a perfect 1 year concept dragged out too long, now it's so convoluted that most people couldn't care less anymore.

So for that one - blame the writers, and the greedy people who couldn't resist stringing it out for as long as possible in order to wring every last dollar from the idea!