Timeslot Flop

Wednesday 28 May 2009

Biggest Disappointment
Law & Order Special Victims Unit
Ten 8.30pm
Down 460,000 viewers on last week’s House season finale

Biggest Improvement
The Chaser’s War on Everything
ABC1 9pm
Up 228,000 viewers on last week’s Gruen Transfer season finale

Well The Chaser is back and in ratings terms at least (haven’t watched the ep yet, but I’ve heard some worrying things) it was a success.

The ABC’s comedy double caused some headaches for the commercial networks, well actually know that’s not accurate – it caused some headaches for channel ten. The very people who form Ten’s core audience all flee to the ABC at 8.30 whilst Ten is now playing a game of crime show chicken which it cannot seem to win!

You’ve heard of the phrase “timeslot hit” it was common parlance in the 90’s when NBC had a Thursday night comedy lineup consisting of Friends at 8pm and Seinfeld at 9pm, the joke was they could stick a test pattern at 8.30 and 9.30 and they would still be in the top ten for the week!

Well now we have a new term – a “timeslot flop!”

SVU has been put headlong against two crime dramas and the ABC’s most watched hour all week.

One of factors working against House in this slot was that it was a 5 year old show against two relative newbies, Criminal Minds in its fourth season is arguably at the peak of its powers, House had a refit back in season 4 and it has seen the show stumble with Australian audiences, Criminal Minds has had only one cast change (in season 3 Joe Mantegna subbing for Mandy Patinkin) and hasn’t skipped a beat, rookie drama The Mentalist is one of the year’s few shining lights out of the US.

Now Ten is replacing House with an even older drama, SVU is in its 10th season and unlike other Law & Order shows the cast of SVU have remained with the show throughout its run and the show is more character based than its sibling shows.

The 9.30 episode of SVU actually increased over the 8.30 one by 165k and over the previous week’s Numb3rs by 200k, it took Cold Case down by 110k week on week and My Name is Earl down by 114k. There is one conclusion I can draw from this, people like SVU still, there’s an audience for it – but at 8.30 that audience is watching other shows, SVU probably won’t cut through that clutter.

The only thing that could help Ten out here is that Nine and Seven will very soon be running out of episodes of their skeins, both having been fast-tracked last year, maybe Ten should put up some SVU reruns until then!

One final note, remember we're still waiting for this great new channel seven audience to surface Working Dog. If it wasn't for SVU, Seven would have recorded the night's biggest drop with Thank God You're Here plummeting 169,000 viewers week on week! Well done chumps!

The Natural Order of Things

Wednesday 20 May 2009
A very good night for Seven with Thank God You’re Here holding steady, Criminal Minds on the improve (by 76,000) and My Name is Earl over the 900,000 mark!

It’s easy to forget that at one stage My Name is Earl was broadcast in tandem with How I met Your Mother and Earl was always the more popular of the two, well this week the natural order reasserted itself with the preppy New Yorker’s making only 790k. Strangely both sitcoms were upstaged by Scrubs a show that was once left for dead in an 11.30pm timeslot! Just goes to show that nothing is certain in television and nothing is forever.

It would be remiss of me to bang on about comedies without recognising that particularly Australian variety, the light entertainment/comedy show, last night the ABC had two of them and Spicks and Specks posted a whopping 1.4 million viewers – I’m almost certain that’s its biggest audience this season.

In fact the whole 8.30 hour had all the hallmarks of one of those slots where there’s something for everyone, with 5 shows over 1 million viewers and the season finale of House going out on a much better note than in recent weeks (up 213,000 viewers week on week!)

Numb3rs, however, has got to go – give it a run over Christmas or stick it on Fridays (where they don’t seem to care) but it’s not budging from 600k, this, Supernatural and Harpers Island all need to be flicked to late night, Ten can’t continue with 9.30 letting down the side like this.

Finally a special mention for Cold Case which has well and truly come back from the brink of extinction on Nine and has just been renewed for next season in the US, you’re on a winner here Nine – don’t screw it up!

Still waiting... Dog

Wednesday 6 May 2009

Well week two of Thank God You’re Here and we’re still waiting for that massive audience that will discover the show now that its on the Seven Network! Seems like some of that aud has discovered Masterchef, the cooking game show virtually tied with the defecting superhit in the 7.30 – 8pm half hour!

The Simpsons has proved a good move to Wednesday nights with the aging show pulling some decent numbers as opposed to its more subdued Friday night outings – I expect it to stay on Wednesdays for the remainder of the year.

More troubling is the performance of House, the show is stuck, Grey’s Anatomy like, just below 1 million, it’s going to get worse next season when Seven has two shiny new medical dramas to dilute the market with (the paramedic themed Trauma and a nurse-centric Mercy both of which have been picked up by NBC and are made by NBC-Universal)

Actually I can see why viewers are flocking to The Gruen Transfer (a very smart and easy to watch show) and Criminal Minds (which I occasionally watch, and saw again last night. Flicking between Criminal Minds and House last night (sorry but couldn’t less interested in The Mentalist) the FBI drama just seemed punchier and less predictable than House which feels played out, at one point House was even talking to a ghost??? Cuz yeah that really worked for Grey’s Anatomy!

The night’s other FBI drama, Numb3rs didn’t fare too well, partly because with all of ten’s launches this week it’s been a little under the radar, and secondly, the show has always struggled here for some reason – it’s a pity because it’s one of the more inventive procedurals out there.

In other news My Name is Earl went up by 79,000 viewers the night’s biggest week on week increase, of course this good news is tempered by the news in America the show is teetering on the edge of cancellation.

Advertising on the ABC - Wednesday 19 March 2009

Well for a while myself and others in the blogosphere have been shouting at Ten to move House back to 9pm where it saw some early success this season clear of the ABC’s Spicks & Specks, well as much as I hate to admit it – moving it won’t do anything now.

ABC has filled the 9pm timeslot with the equally successful Gruen Transfer a sharp, funny show about advertising and how it works, which ironically can probably only be made on a commercial free pubcaster like the ABC. Both Shows held over 1.1 million viewers for the hour bettered only by Criminal Minds which stands at the top of Wednesday’s growing procedural pile.

Guerrilla Gardeners seems to be growing very slowly on people and had the night’s biggest lift with an additional 80,000 people watching week on week, accordingly an extra 79,000 people saw House, while The Mentalist lost 80,000 viewers and Criminal Minds lost 94,000 week on week, I guess that’s an actual Gruen transfer at work.

Less amusing is the situation with Lost which dropped back again by an alarming 80,000 viewers, the series itself is perhaps better than ever, although firmly now in the realm of science fiction rather than the action drama it masqueraded as in it’s first 3 seasons.

Even given the general antipathy towards Science Fiction in this country I cannot explain the low numbers, the show is airing only 3 weeks after the states (surely not worth wasting your broadbrand limit on) the only thing I can figure is that people are recording it to watch later, I myself watch + record the show but I do pass it along to my neighbour the next day, is it possible that this show is being taped (given the attention one needs to pay whilst watching) rather than watched live, or have Australian’s given up on the mystery?