Give the People What They Want

Friday 8 May 2009
When in doubt go with what works! Channel Nine has, for weeks now, struggled to get any sort of traction in the southern states to complement their Friday Rugby League dominance north of the Murray, we last night saw the dropping of Til Death moving The King of Queens back a half hour and putting in an extra Two and a Half Men.

The additional Two and a Half Men came second in Melbourne and Adelaide enough turn up in the top 30 on the back of only three cities. They're putting an extra episode on Mondays as well, replacing one of those factuals, that will make 8 episodes a week/9 in southern markets!

This is all well and good but I'm starting to recognise eps that I've seen before, and I'm more generous on reruns than most people so Nine is getting into dangerous territory here, betting that this sitcom has the legs of The Simpsons, all I'd ask them to do is look at what happened to Seinfeld, a show which you just can't stip early evenings anymore (save for the niche market of cable) because everybody seen the episodes three times over!

As I suggested Law & Order has hit the ground wheezing, it would be the perfect series for Friday nights, were it not for its even older skewing opposition and the fact that men are well served between Midsomer and various football codes, not to mention those war and sex docos on SBS, the real available audience is women and Medium didn't do it for them, neither do movies (it's rare that one pops into the top 30 on a Friday) the question is - what do women want?

Friday 10 April 2009

Friday


Very very low rating night all around - which is to be expected for a Good Friday. Medium and Law & Order continue to struggle in the face of pretty lacklustre competition - meanwhile there's no available figures so we can't see the result of the great southern experiment by Nine to stick Sitcoms in opposition to the Simpsons on Friday night.

Meanwhile Better Homes and Gardens continues to dominate the 7.30 hour - tripped up only slightly this week by the absence of Melbourne from the network for the annual Good Friday Telethon.

Lowering the Bar - Monday 3 November 2008

Wow, what a difference Australian Customs makes! These guys pack up and a whopping 600,000 viewers leave with them. Seven's replacement The Rich List (a last ditch attempt to save a one season wonder from the scrapheap) saw more than 700,000 viewers lost week on week.

The loss at 7.30 didn't help their 8.30 tentpole City Homicide (albeit a rerun) which recorded a timeslot loss against a first run fast tracked CSI.

By removing their factuals - Seven has essentially lowered the bar, allowing Nine to walk right over them.

Two and a Half Men pulled in it's usual good audience but the suprise was a timeslot win for Til Death finally over 1 million viewers, Nine can chalk up a win for sticking with this sitcom, unfortunately Til Death just got taken out of Fox's schedule for November sweeps - a move like that is NEVER a good sign - cancellation almost certainly follows so the Brad Garret sitcom is suddenly on the boil on it's home turf.

One of the weirder things to happen was the 9.30 timeslot. While Cold Case only retained 63% of it's CSI lead in, Bones retained a whopping 85% coming first in the slot with Andrew Denton's Enough Rope a close second.

While Nine jumped over the bar this week, Ten continued to limbo right on under it with nothing acheiving. Australian Idol had their best result on the night, but still copped a third place in the slot. Good News Week is struggling to get noticed at 8.30 - it doesn't help that runs against 4 Corners in what is a resurgent year for the ABC Public Affairs program, last night profiling the American state of Ohio in the lead up to tomorrow's presidential election.

A bright spot for Ten though was Will & Grace improving week on week by 12%, is it just a fluke or will Ten's health in the slot start to improve. Keep watching this space...

No News is Good News for Good News Week – Monday 20 October 2008

Monday nights are developing a familiar pattern to them, 7 comes first, 9 comes second and Ten comes third in every single timeslot!

Ratings for all Seven’s shows went up with the biggest increase going to The Force which added more than 200,000 viewers week on week and became the night’s top rating show.

The ABC’s ratings powerhouses were down on last week, I have anecdotally noticed that the ABC does well on a Monday when either Four Corners takes on something topical or Andrew Denton has a very high profile guest, last week both shows were in effect with Denton interviewing Kevin Bloody Wilson and Pakistani Cricketer turned politician Imran Khan and Four Corners showed a special report on the financial crisis.

This week Denton’s guests were considerably lower profile and Four Corners tackled the much drier subject of the Murray-Darling river system (pun intended)

This was good news for Good News Week which also received a 200,000 viewer increase and stunningly unlike the week before where it lost 27,000 Idol viewers this week they built on Idol’s aud by a healthy 67,000 people!

Good News Week’s improvement also helped lead out Supernatural improve 59,000 viewers week on week, interestingly both Bones and Cold Case improved by similar amounts.

Finally Nine appears to be incrementally wearing down it’s audience with it’s drip feeding of Til Death, this week recording an additional 29,000 viewers. The initial episodes of this sitcom aired in Summer 06/07 were woeful to say the least but (IMO) the series has seemed to find it’s feet from this second season and if Nine persists they’ll have another keeper on their schedule.

What Went Wrong - Monday 6 October 2008

Hello and welcome to the first of many pointless rants about the state of television in Australia. As good a place to start as any is with the nightly ratings so lets have a look...



Clearly this is going to be the trend for the remainder of the year, Seven is entrenched as the number one network thanks to it's command of the elderly with their doco-dramas in the 7.30 hour leading into the very popular City Homicide.

At the other end of the spectrum channel ten is failing to fire with of all things, Australian Idol. The Monday night results show (apart from being a bloated spectacle) is really only holding onto the core of supporters for this program, much like Big Brother earlier in the year. The question now becomes with the law of diminishing return well and truly in force for Australian Idol, will Ten pull the plug this year or will we see yet another "retooling" (ie: Adding more tools) in 2009?

Supernatural returned and it too has experienced an Audience decline, in fact if you look at audiences across the board the biggest declines seem to be hitting fast-tracked shows (ie: US programs broadcast very soon after their original air-date) surely this does not bode well for this practice continuing into the future.

Bones continues on it's ride to mediocrity - here is a show that has been moved all over the place, shelved and retried in half a dozen different timeslots and yet it still maintains a decent audience. It's probably not ideal for Seven (it loses a lot of it's City Homicide lead in - yet a lot of those people are probably off to bed) but it's strongest show in 9.30 at the moment.

Another bright spot is the performance of Til Death which has improved week on week. Nine is desperately trying to get it to work because it can see (through the logic defying ratings of Two and a Half Men) that people are trending towards sitcoms and light entertainment rather than drama, if they stick with Til Death and promote it - it should start to bat above a million viewers and re-establish a comedy night on Monday for Nine. Expect it to pick up even more when new CSI shows up next Monday night.