Charlie Sheen and Justin Beiber

Thursday, 3 March 2011

Hang on - what's this? An actual post 7.30 show scraping past a million on a Thursday night? Wow, that honour goes to The Biggest Loser which improved week on week by 50,000 viewers.

CSI grew by a whopping 117K week on week (was it the episode where Justin Beiber got killed because I could see that drawing a crowd)

Meanwhile just about the only show which slumped week on week was, surprise surprise, Two and a Half Men, down more than 50,000 week on week. I think the problem with it may be that it just pales into comparison with the real deal which has been far more entertaining!

City Homicide is D.O.A.

Wednesday, 2 March 2011

If there's a story on Wednesdays its the slow agonising death of City Homicide over on Seven, that this once 8.30 show is now drawing less than half the audience of its first two seasons is a crying shame. I suspect its already been confirmed as the last season for the show - but even so that's kind of depressing.

Still its not as bad as Ten, holy mackeral all their shows sucked last night, Biggest Loser posted one of its lowest auds yet, Blue Bloods is surely on the way out and Lie to Me would probably be doing a lot better were it not for Blue Bloods.

I do notice that Eleven has dropped Bob's Burgers, but closer examination shows that the show took a week off in the US so maybe it'll be back, at any rate a second episode of Cleveland did better in its place!

Kitchen Dramas

Tuesday, 1 March 2011

Another Tuesday, another total domination by Seven, except curiously, the 9.30 showing, Conviction Kitchen. It's doing well for a 9.30 slot, but given its lead in it should be doing a whole lot better. Perhaps the audience has got their fill of cooking from Seven's powerhouse MKR (which continues to impress three nights a week) Perhaps an audience raised on Border Security and The Force has very little sympathy for prisoners trying to reform.



Nine shufled around their sked moving Top Gear to 8.30 and reaping the benefit of a more stable Tuesday, though 20 to 01 may as well have been at 10.30 it did so poorly.

Talkin About Your Generation is having an abysmal run, it doesn't help that all three 7.30 competitors (MKR, Big Bang and Your Gen) are probably chasing the same crowd, as is How I Met Your Mother, The Simpsons and the Britcoms on 7TWO, maybe Ten should try out a drama early on Tuesdays, just sayin.

Not like the old days

Monday, 28 February 2011

Hmmm. There was a fair bit of speculation at the weekend that Nine had axed the weeknight rebroadcasts of Two and a Half Men, it seems that they've only done so in Brisbane - so the figure you see for 9 at 7pm is for four markets only. Even so - excluding Brisbane, that figure is not up to Nine's usual standards. They need to take some action on 7pm and soon.



This is your Life had a successful debut for Nine at 8.30, the Academy Awards though didn't do too well for the rerun - it doesn't help that everyone spoils it and if you're anywhere near a media outlet between 4pm and 9.30pm you'll hear who won. The Daytime Live broadcast pulled 196,000 for a total of 701,000 viewers, not like the old days anymore.

Big Bang and the Big Hitters

Sunday, 27 February 2011

The 7.30 hour on Sunday nights is turning into one of the most competitive of the week, the week 60 minutes was the timeslot winner and Bondi Rescue posted its best audience of the year so far (for a well promoted episode I'll note).



Last Week Modern Family was the victor at 7.30 whereas the week before it was The Force. Every one of the shows at 7.30 is attracting a healthy audience. If only the same could be said about 8.30.

A few weeks ago you could point to Seven's Bones and see how they're dominating the timeslot - then ABC had to wheel out that old bitty Miss Marple, I'm guessing it's not the same Miss Marple I remember seeing as a kid (yes it's been going that long) but 1 million viewers is a very good audience for the ABC and proof that while every other demographic in TV is eroding the old folks are sticking to their free to air TV.

Maybe it's time to address television's cult of youth where every show is tailored to 25-54 or 18-49, then again, this same Audience targeting allows us to have multichannels these days.

On the multichannel front the main news was Ten bumped Smallville to a 10.30 slot replacing it with a movie which did way better and liften Ten's share. NZ Next Top Model is still struggling - but so does everything against Big Bang and the big hitters on the main channels at 7.30