Friday, April 8, 2011

No gimmick to speak of

What the hell? How on earth did Farmer Wants a Wife net more viewers for the reunion special than at any point in the entire season?

Is this a case of people saying en masse: "cut to the chase"?

Of course they were helped out no end by the moribund Lie to Me, a featureless crime show with a gimmick, drowning in a sea of crime shows with gimmicks. At this point people have to realise that these shows need engaging or interesting characters to stand out, much like a lot of Ten's procedurals the characters in this just seem to blend into the background, against Criminal Minds, a show whose premise contains no gimmick to speak of, yet their ensemble cast is a group of characters each of whom could carry a show, the difference is there for you to see on the chart.

Over on digital it was great night for Eleven and 7TWO and Decent for 7mate and GO! though how GO's programmers think its sustainable to run so many movie slots is beyond me, its almost programming by panic.

Still when you see the alternative, a steady schedule - as demonstrated by GEM, then maybe panic is the way to go, GEM's post 7.30 lineup across the week has more or less fallen off the map.

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