Ten have all but given up on Wednesday nights. They tried valiantly for a while with the cop drama Blue Bloods, that faltered so they wheeled out reruns of Modern Family a sitcom that in just over a year on the air feels like its been run to death.
Now they're slotting in Just 4 Laughs specials which is the equivalent of waving your white flag and surrendering the night.
Expect lots of super sized specials from Masterchef when it returns. As well as a concerted promotional push behind whatever drama they throw behind it.