Leading in to something

You know, this year I'm becoming increasingly convinced that lead-ins mean next to nothing and two things bear that out on last night's ratings

The New Adventures of Old Christine
Nine decided, finally, to wheel this show out for another go behind yet another episode of Two and a Half Men (surely people have seen them that many times now they're burned onto the inside of their retinas at this stage!)

A crowd of over 1 million sat through an hour of Two and a Half Men and then promptly left! Having not seen the particular episode to judge, I can however say that Christine is a slow burn type of show which takes some viewing to get into - but is Nine going to have any patience when this show posted a figure 17% worse than the previous one week wonder Dance Your Ass Off!

That one show sent the rest of Nine's night down the proverbial - with even the resilient 20 to 01 buckling under pressure (and a timeslot change).

Talkin Bout Your Generation
Week on Week the 7pm project dropped 26.75% yet Generation actually rose 2% with 1.6 million.

Lead-ins are less of a factor than ever before and the audience is less patient and more fickle than ever!

Making an ASS out of U & ME

So Nine had a problem - their problem was Tuesday nights

They looked at what was popular in Australia

Shows about Dancing do well

Shows about weight loss do well

They looked at what was popular overseas

A US cable show about Dancing + Loosing Weight is doing well

So Nine assumed that it would do well here...

well...

The proof is the pudding

And there was whole lot of pudding on TV last night - a lot of it uncovered in ways not before explored outside of certain fetish videos available from reputable Fyshwick retailers!

Did it hook the viewers in - No
Did viewers feel like some hardcore sex jokes on Two and a Half Men afterwards - No
It it likely to remain in this timeslot - No

It's all about to change

It’s worth noting that the often repeated Harry Potter franchise has finally reached the point of diminishing returns for Nine, not one of the reruns has average a million this year, not even on the high traffic Tuesday night.

Next week they’ll be going for gonzo with the US reality train-wreck Dance Your Ass Off – which can be neatly described as The Biggest Loser meets Dancing with the Stars! The fact that this show featured neither Darryl Somers nor Ajay Rochester is a plus and I wish them all the best!

Ten and Seven were neck and neck – at least across the night, with Masterchef blowing away it’s competition early on and NCIS shoring up the late hour, though Seven feasted on Prime Time with the return of Surf Patrol making a strong impression and Packed to the Rafters dominating the 8.30 hour.

At least for Seven this is the last week they’ll have to worry about Masterchef spoiling their Tuesday, for Ten the question is, was NCIS’ poor performance due to ‘special time’ or is this a sign of things to come?