Thursday, August 27, 2009
Somedays you look at these charts and get depressed, I mean look at it...
Two and a Half Men, a rerun at that, is pulled out for it's 10th showing in the space of a week and equals the new hit World's Strictest Parents
This stellar performance does nothing for the lead out which more than halves the audience, if Australia's Perfect Couple teaches us anything - it's that no-one likes perfection.
The Librarians and Tara stumble badly - in fact the trend this week seems to be audiences deserting post 9.30 shows left right and centre, a worrying trend given there's no holidays, good weather or ashes to pin the blame on.
Law & Order UK continues the hex on Ten's Wednesday night - remember when Ten owned Wednesdays with The X Files, and then again with The Guardian, and then again with House? They desperately need a boost on this night - Celebrity Masterchef at 7.30 might do them some good - but as we can see in various spots on the grid - the lead-ins mean nothing.
Over at 7pm - the 7pm Project seems to have settled on a stable number now - though there's problems with it, mainly the beating it's taking in demos against Seven and Nine in the slot - Ten needs to find a hook to promote the show because despite the content having improved the ratings have not (although they have at least stabilised).
Criminal Minds is one of a handful of shows doing well whether it's new or rerun, also NCIS and Two and a Half Men fit this bill, but check back in two years for the inevitable erosion when not even new fasttracked eps will break a mill - that's my prediction
See - it's easy to look at the results and get depressed...