Thursday, May 6, 2010
Big Winners and Big Losers
Expect Tuesday nights to follow this pattern for a while - Masterchef dominated - it's audience rose by about 60,000, Australia's Got Talent stayed level at 1.4 million and is one of Seven's strongest performers at the moment.
Top Gear took a hit down about 150,000 viewers week on week - Nine shouldn't lose heart so much - viewers know Masterchef and Talent are limited runs while Top Gear will be on year round (given that there are other episodes playing on GO! thoughout the week - 1.2 million is quite impressive!
The big losers were the 9.30 shows with the huge family audiences fleeing in droves after 9pm. The turnout for the 9.30 episodes of The Big Bang Theory was abysmal - I'd admire Nine for trying out sitcoms at 9.30 but is it worth using Big Bang as filler material just as the show has started to catch on - might be better wheeling out one of their other starters like Community (currently on GO!) and seeing what happens.
The big winner on the night was Bondi Rescue on 1.3 million viewers up from 1.1 the week before - a stellar improvement.