Tuesday, May 11, 2010

AFL Monday Night game is a ratings dog


Channel Seven had a shocker last night and you can put it down to 3 letters... A.F.L.

The Australian Football League is only popular in Victoria, South Australia, Western Australia, Tasmania and the Northern Territory - that's one really big state, two smaller ones and two tiny ones, the other two really big states worship at the altar of Rugby League.

This creates a headache for the good folks in television - you see Television is a national business bu these sports are only successful in their home markets, despite the efforts of people to market the other code outside their home territories they largely go unnoticed.

The end result is that when the AFL is playing in Melbourne and Adelaide and Perth - the broadcaster has to find something else for the people in Sydney and Brisbane to watch.

This isn't a major problem on weekends, the AFL's natural primetime home is on Friday and Saturday nights, most nets just run movies on these nights so they can easily shuffle things around without disrupting their schedule in any great way, but lately the AFL has been encroaching on Monday nights eyeing off a prize of bigger licence fees in future rights negotiations for the promise of more prime-time matches.

Only problem with this is Monday nights. Despite the overall decline in TV viewership, Monday is no Friday or Saturday - the nets wheel out some of their biggest shows on this night, Nine with their big name comedies and dramas, Ten with Masterchef (well that every night I guess) and Good News Week and even Seven with their factuals and female-skewing soaps.

Last night Seven had the hot potato carrying a match between St Kilda and Carlton. Melbourne viewers missed out on The Zoo, Adelaide viewers lost Find My Family and nobody saw Desperate Housewives.

Arguably Seven showed a level of uncommon shrewdness by pre-empting Housewives and Brothers & Sisters, avoiding last year's idiotic situation where the south was several weeks behind the north on airdates, but the replacement, a rerun of the movie Knocked Up in Sydney and Brisbane got severely knocked around by the competition.

What's even worse is the performance of the AFL match itself - normally this kind of disruption is justified because the result in the southern states makes up for the low performance in the north - not this time - look at the numbers:

Melbourne Top Shows
1 Masterchef 541k
2 Nine News 494k
3 ACA 446k
4 TT 427k
5 Two and a Half Men 424k
6 Seven News 413k
7 Two and a Half Men (r) 393k
8 The Mentalist 385k
9 The Big Bang Theory 384k
10 AFL 371k

That's right 10th place for the night

The situation is worse in Adelaide where the top program, Masterchef, drew 208k, Good News Week came in at number 10 with 115,000, even the 7pm project polled better at 13th position with 100k leaving the AFL in 15th place with a low 88,000 viewers

In Perth it was compounded by not even being close to live - they pulled 82,000 and 21st place for the night beaten by tough competition like 6pm Simpsons, ABC News and Deal or no Deal!

Well here's my tip for Seven, Ten and any other potential rights holder - if another one of these Monday night games comes up, kick it Foxtel and stick to your regular schedule, the monday night game is a dog - and it's not worth the damage to your night.



Only

34 comments:

彥宏志宏 said...

Actions speak louder than words. ....................................................

孟倫孟倫 said...

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韋于倫成 said...

Fancy may kill or cure...................................................

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Pedro Garcia Millan said...

PART 1

THE U.S. CITIZENS HAVE THEIR BRAINS SCRAMBLED VIA FLUORIDE IN THE WATER & ALL THE ASPERTAME THEY CONSUME IN POP DRINKS, BUT THERE IS MORE.....

You see, Bush Sr., & Jr., Clinton, Regan, Carter, Obama, Ford...ALL these presidents are in what is dubbed a SECRET SOCIETY called The Moloch Axis Demoniacs (i coined the phrase myself...Dr. A.P. and i don't use my full name because WHO knows WHAT sinister crap they'd do to me IF they found out?) or M.A.D. for short.

These people, and there’s obviously more of them (Cheney, Rumsfeld etc.) than the ones mentioned, control KEY positions not just in government, business, society etc. They are GRADUALLY erroding MORAL/FAMILY VALUES in society. SO gradual that it's like hairloss! You see it ever so slowly and you have to be a keen eye to boot!

For example, women in the workforce...they go to work so WHO takes care of the kids? Some goofs getting minimum wage who could care less about those kids. Family split apart because NOW both parents work and the cost of life itself purposely increased to perpetuate this separation. Kids grow up with NO moral/family values. Repeat this a few generations and before you know it, you have mindless zombies that don't know RIGHT from WRONG! Easily programmable to get in debt, be anti-christ-like etc.

Also, the coming mark of the beast 666. Remember HOW it all used to be ca$h only? Then they introduced checks, then credit cards to get yourself in serious financial troubles, then ATM cards, and now that STUPID SWIPE-PASS card. What is the purpose of all this? To get people broken down enough and stupid enough through putting FLUORIDE in the drinking water and ASPERTAME in soda drinks/pop cans so we ALL can accept the 666 chip. So NOBODY can buy or sell or own ANYTHING lest he has the mark of the beast (anti-christ) which is 666.

I can go on for days & days as to the subtleties and more examples but i think you all SEE the points i make here. It's all SUBTLE and GRADUAL negative changes day in & day out that these M.A.D. demons (because they are demonic and have placed their trust in demons in exchange for their souls and material possessions here on earth) are passing into laws in Canada, USA, UK, SPAIN, FRANCE etc.

育德 said...

與人相處不妨多用眼睛說話,多用嘴巴思考,...............................................................

品華 said...

財富並非永遠的朋友,但朋友卻是永遠的財富。 ............................................................

陳卓人 said...

人間好話,要如海綿遇水牢牢吸住............................................................

vickiekurt said...

友誼能增進快樂,減少痛苦 ............................................................

林奕廷 said...

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GlenS_Mielke12嘉偉17 said...

生存乃是不斷地在內心與靈魂交戰;寫作是坐著審判自己。......................................................................

幸齊幸齊 said...

may the blessing be always with you!!.................................................................                           

湘均湘均 said...

人生是故事的創造與遺忘。............................................................

Mick said...

The AFL wants the 9th game on Saturday 5:00 PM anyway.

胤綸胤綸 said...

It takes all kinds to make a world.............................................................

石薇 said...

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許紀廷 said...

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韋志韋志 said...

A liar is not believed when he speaks the truth...................................................................

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joven said...

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芸茂芸茂 said...

生命的意義,是在於活的充實;而不是在於活得長久。............................................................

崔佐安崔佐安 said...

Judge not a book by its cover.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

dawsonfelicia張君dawsonfelicia均 said...

好地方!下次再來看~~加油!期待............................................................

夏瓊陳詩蓁富 said...

One swallow does not make a summer...................................................

家唐銘 said...

與人相處不妨多用眼睛說話,多用嘴巴思考. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

于庭吳 said...

時間就是塑造生命的材料。

凱v胡倫 said...

好的開始並不代表會成功,壞的開始並不代表是失敗..................................................

凱v胡倫 said...

你不能決定生命的長度,但你可以控制它的寬度..................................................................

红十字 said...

If you lend someone $20 and never see that person again, it was probably worth it...................................................................

文王廷 said...

blog有留言互動才好玩~~希望留言能支持您的更新動力!!!..................................................................

怡屏 said...

到處逛逛~~來繞繞留個言囉~~~~............................................................

木詹詹詹詹詹行詹詹 said...

謝謝大大的分享 我會學會反省與寬容 感恩 ∩△∩..................................................................

7987 said...

人生是故事的創造與遺忘。............................................................