Thursday, March 10, 2011

Laid over Lie

Wednesday, 9 March 2011

I thought Ten might have had some success with thier plan to sub in Modern Family reruns on a Wednesday night. Seems like I was wrong, viewers can indeed tell the difference between fresh and stale episodes.

The real casualty though is Lie To Me which was in the cushy 9.30 Tuesday slot but is now out on its own in the wilderness on Wednesdays. Why Ten didn't think it could anchor 8.30 is beyond me but leaving it with an incompatible and unpopular lead in is too much punishment. It was beaten by the largely unknown Laid FFS!

You might have noticed I've been experimenting with adding new digital channels ABC2 and now One, I'm not sure that it's worth it - ABC2 has a LOT of programs getting over the 100K mark but they are mostly daytime kids programs (by contrast Kid-Centric ABC3 is a non-event, partly because its catering to an audience - Tweens - that doesn't like what its selling.)

One HD - Ten's all sport all the time channel is now less sport and more manly stuff like Ice Road Truckers and Deadliest Catch and action movies, its interesting that these diversions rate better for One than anything else on the channel!

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