Thursday, March 31, 2011

Waving and drowning

Ten have all but given up on Wednesday nights.  They tried valiantly for a while with the cop drama Blue Bloods, that faltered so they wheeled out reruns of Modern Family a sitcom that in just over a year on the air feels like its been run to death.

Now they're slotting in Just 4 Laughs specials which is the equivalent of waving your white flag and surrendering the night.

Expect lots of super sized specials from Masterchef when it returns.  As well as a concerted promotional push behind whatever drama they throw behind it.

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