Tuesday, May 10, 2011
Sunday May 8th, 2011
Part of me wonders about the wisdom of Seven taking off their flagship public affairs program, Sunday Night, in order to show the aging crapfest Dancing with the Stars.
Then I see that Dancing beat Masterchef (though it came a distant second in viewers 18-49) and held that audience over 2 and a half hours and well frankly with those numbers who gives a crap about 'Sunday Night'
Loser of the night is actually no-one (thought I was gonna say Nine didn't you!) while Nine didn't pull great numbers for its telemovie (honestly networks in this country embraced telemovies at the fag end of their popularity as a format in the US but that's a topic for another post) and 60 minutes was down, they did get a decent aud for In Their Footsteps which actually surprised me.
Furthermore while Ten is facing a problem with hanging onto their huge Masterchef audience into the night, they are at least doing well in the 18-49 demographic with Merlin and Hawaii Five-0 posting good demos despite lacklustre overall numbers.
Also worth mentioning is the revamp of OneHD which kicks in this week, although Sunday night had purely sports programming it went well with a peak of 507,000 people tuning into the channel for Formula One racing.
Well see how they go throughout the week and if they start to make a blip on the radar - I'll start including them in the chart!