Somebody call a doctor

Monday, 21 February 2011

In amongst the more serious news stories yesterday was a move by Kerry Stokes to merge the Seven Network and West Australian News Papers. Analysts pointed to Stokes moving while the ratings are hot.



They weren't wrong. Seven cannot put a foot wrong this season.

Monday night saw My Kitchen Rules go from strength to strength, while Bones fended off a first run Underbelly with ease.

Underbelly would be a real disappointment for Nine this year, I think the reduced viewership is mostly down to the nature of staging telemovies rather than a series - it gives the impression that the producers are at the fag end of their inspiration, if they don't have enough material for a series.

I'm not suprised the audience hasn't materialised.

NCIS did better than last week but will be benched to make way for House next Monday (itself making way for Lie to Me on Wednesdays which is making way for a second NCIS on Tuesdays - confused yet!)

Interestingly in the US, House and Bones are stablemates from the Fox network (for many years House was Bones' lead-in) now they'll be up against each other.

Whatever Ten does they'll be hoping for an improvement with Good News Week, the skein just can't make it over the half million mark which is scary stuff. Probably doesn't help that there's so much real, bad news around at the moment to distract. Also the ABC's Q&A would attract a similar young, urban audience to GNW. It might be worth it to consider moving nights.

On digital both 7 and 10 can be pleased with strong performances from Neighbours, Supernatural, Heartbeat, Jonathan Creek and Family guy. Nine on the other hand had a shocker - the Alicia Silverstone movie (there's something you don't hear very often) Excess Baggage bombed not even polling in the top 50 digital shows, as a consequence Vampire Diaries suffered its lowest numbers since the start of the season. Nine needs an alternative to movies on a Monday because people don't have the patience or attention span for them on this night, maybe later in the week.

Bad News start to the Week

Monday, 8 February 2011

Underbelly, now in it's fourth 'season' of sorts - though instead of an ongoing series they will be a series of telemovies - has gone from a showstopping audience to merely a great audience.



1.3 million is certainly nothing to sneeze at - but it stands to reason that without an ongoing epic narrative thread the series will struggle to emulate the high point of "Tale of Two Cities" the show's lauded second season.

My Kitchen Rules keeps up the heat with Seven getting the edge over Nine in the 7.30 hour - Nine's sitcoms are still holding well but Ten's Glee, and in fact all of Ten's lineup on Monday - is falling apart.

769,000 for a new episode of Glee is pretty woeful and Undercover Boss continuing its slide to the bottom the pile is nothing new - but a new episode of Good News Week coming BEHIND Q&A and not even managing half a million viewers is a cause for alarm

Ten, either get a better 8.30 lead in or swap it around with Boss - IMMEDIATELY - give it a fighting chance.

On Digital the top dog was Neighbours which seems to have been one gamble Ten has taken that is paying off. One wonders if either 7mate or Eleven would perform better on the night if one of them blinked - they're both hunting the young male audience on this night with the HD only 7mate coming out on top with Family Guy.

AFL Monday Night game is a ratings dog

Channel Seven had a shocker last night and you can put it down to 3 letters... A.F.L.

The Australian Football League is only popular in Victoria, South Australia, Western Australia, Tasmania and the Northern Territory - that's one really big state, two smaller ones and two tiny ones, the other two really big states worship at the altar of Rugby League.

This creates a headache for the good folks in television - you see Television is a national business bu these sports are only successful in their home markets, despite the efforts of people to market the other code outside their home territories they largely go unnoticed.

The end result is that when the AFL is playing in Melbourne and Adelaide and Perth - the broadcaster has to find something else for the people in Sydney and Brisbane to watch.

This isn't a major problem on weekends, the AFL's natural primetime home is on Friday and Saturday nights, most nets just run movies on these nights so they can easily shuffle things around without disrupting their schedule in any great way, but lately the AFL has been encroaching on Monday nights eyeing off a prize of bigger licence fees in future rights negotiations for the promise of more prime-time matches.

Only problem with this is Monday nights. Despite the overall decline in TV viewership, Monday is no Friday or Saturday - the nets wheel out some of their biggest shows on this night, Nine with their big name comedies and dramas, Ten with Masterchef (well that every night I guess) and Good News Week and even Seven with their factuals and female-skewing soaps.

Last night Seven had the hot potato carrying a match between St Kilda and Carlton. Melbourne viewers missed out on The Zoo, Adelaide viewers lost Find My Family and nobody saw Desperate Housewives.

Arguably Seven showed a level of uncommon shrewdness by pre-empting Housewives and Brothers & Sisters, avoiding last year's idiotic situation where the south was several weeks behind the north on airdates, but the replacement, a rerun of the movie Knocked Up in Sydney and Brisbane got severely knocked around by the competition.

What's even worse is the performance of the AFL match itself - normally this kind of disruption is justified because the result in the southern states makes up for the low performance in the north - not this time - look at the numbers:

Melbourne Top Shows
1 Masterchef 541k
2 Nine News 494k
3 ACA 446k
4 TT 427k
5 Two and a Half Men 424k
6 Seven News 413k
7 Two and a Half Men (r) 393k
8 The Mentalist 385k
9 The Big Bang Theory 384k
10 AFL 371k

That's right 10th place for the night

The situation is worse in Adelaide where the top program, Masterchef, drew 208k, Good News Week came in at number 10 with 115,000, even the 7pm project polled better at 13th position with 100k leaving the AFL in 15th place with a low 88,000 viewers

In Perth it was compounded by not even being close to live - they pulled 82,000 and 21st place for the night beaten by tough competition like 6pm Simpsons, ABC News and Deal or no Deal!

Well here's my tip for Seven, Ten and any other potential rights holder - if another one of these Monday night games comes up, kick it Foxtel and stick to your regular schedule, the monday night game is a dog - and it's not worth the damage to your night.



Only

Unfortunate Reality

After opening on Sunday night with a quite respectable 1.1 million viewers the Biggest Loser plummeted on its second outing falling more than 300,000 viewers in the process.

While it certainly wasn't helped by its lead in the anaemic 7pm Project (674,000 viewers and a distant fourth) a bigger problem may be the controversy surrounding one of the contestants who is up on some very unsavoury criminal charges, subsequently that contestant has had to be excised from the show in the editing room which is reportedly causing all sorts of headaches for viewers trying to follow a narrative jumping around more than your garden variety Tarantino film.

Ten just can't take a trick with their reality shows of late, last year's public lynching of Kyle Sandilands completely sucked the oxygen out of Australian Idol, now this story which is just off putting and unfortunate - what's next? Maybe a Masterchef contestant turns out to be a cannibal!!

Speaking of Masterchef, Seven's cash-in-o-rama had an uninspired sampling given the amount of promotion the show has gotten over summer, perception is working against them with this show - it feels like it's ripping of masterchef and it feels like it's ripping of My Restaurant Rules, still it did better than Loser so it could turn out very nicely for Seven.

Nine meanwhile steamrolled everyone else with their comedies and (lo and behold) a consistently programmed hour of The Mentalist all timeslot winners!

Monday Rant

Monday Night’s Ratings in a nutshell, delivered by a nutjob…

This folks is 7 O’clock. It’s been like this for months, age old reruns of Two and a Half Men scraping over the top of the ancient Home & Away with ABC News in a respectable third place and 7pm Project close to cancelled – except it’s not.

You’d think if 7pm had any hope of a boost it would be the night after Rove McManus quit his show and everyone missed it! But nope, no dice.

You don’t think that it could get much worse than 674,000 viewers but the overcooked Jamie Oliver proved that you could losing another 29,000 viewers in what is a staggeringly bad figure for 7.30 Monday.

Oliver’s shows were snared by Ten back in 2003 during a particularly lean period for them, and they were a modest success, already having generated buzz on the ABC, but Oliver peaked with his Australian based show (the restaurant from which, Fifteen, is still operating incidentally) and his popularity has waned here ever since.

Andrew Denton, however, continues to be evergreen with his new show, launched with scant promotion pulled almost 1 million viewers in a 44% increase over its lead-in

Flashforward continues to be the show that could, hanging in there at a million despite the predictions of everyone with a pen that it will drop off the face of the earth (just like Heroes, Lost, Prison Break et al) so far they’re hanging on but the real test will be after they have a break in the summertime.

Good News Week meanwhile, continues as Ten’s one bright spot posting a 39% increase on its lead-in against tough competition.

Sunday Bloody Sunday!

A return to Monday nights is just what City Homicide needed after being put under the pump on Sundays earlier this year.

Seven's cavalier attitude to scheduling sometimes does more harm than good, Homicide at one time owned Monday nights before Seven decided to move it to Sundays out of the way of Underbelly, probably a shrewd move but given that Homicide's core audience is over 50 that sort of timeslot juggling doesn't go down well with that crowd.

At any rate after the ill fated Sunday experiment the show is back and returning to prominence on Monday nights, more importantly it is reviving the fortunes of Seven's Crime Investigation Australia ripoff - Beyond the Darklands, itself a victim of a catastophic Sunday sojourn earlier in the year!

Ten, riding low at the moment thanks to the slow-burning 7pm slot (yes I'm being generous here) almost, almost had a good night with Idol and Good News Week both doing nice numbers.

I say almost because the whole thing was brought undone with Dexter. This show has an admittedly clever premise (the hero is a serial killer who only kills bad guys - yay!) but it has three strikes against it:

a) It comes on after 2 hours of family friendly light entertainment, the endless pile of carcasses of high-brow shows after Rove on a Sunday night should be an indicator of what happens to this kind of show on Ten
b) It's already aired on (Premium) cable
c) It's already out on DVD - you only have to witness the buzz about True Blood, a violent, sexy vampire epic from HBO which was unleashed on DVD barely a month ago to realise that people who want to see these shows are seeking them out and not waiting for the networks to get around to it.

Even more baffling is that Ten decided to schedule it 9.30 Mondays after it failed earlier this year also at 9.30 Mondays!!! There's just no excuse!

Nine was engaging in some state to state weirdness last night - the show Drop Dead Diva has been dropped in some (read WIN) markets in favour of The Mentalist (like that hasn't been repeated enough!) while Adelaide inexplicably dropped The Big Bang Theory for a reality show called Animal Emergency - what on Earth were they hoping to gain from that?

The Danger Zone

Ahhhhh

That sound you can here is Seven and Nine breathing a sigh of relief.

The behometh has rolled away and finally their shows are seeing some sunlight!

Sea Patrol lifted nicely with a double installment sustaining over the million mark giving Nine the night.

With Masterchef gone the 7.30pm rerun of Two and a Half Men rose to 1.4million proving it aint over yet for the oversaturated sitcom.

Seven had a decent night but the 8pm rerun of Scrubs was a rare low point for them sliding into fourth place with comedy viewers opting for an all new Big Bang Theory - in one of the biggest outings yet for the sophomore skein.

So what about Ten.

Ten is now in that danger zone, the second half.

It's worth taking a look back to this time last year to see how ten was faring back then.

15. Neighbours 6.30pm - 954,000
19. Good News Week 8.30pm - 865,000
23. Friends (r) 7pm - 776,000
24. America's Next Top Model 7.30pm - 756,000
25. The Simpsons (r) 6pm - 752,000
29. Burn Notice 9.30pm - 641,000

All in all when Neighbours is your top rating show - you're in trouble and that's how ten was - 1 week after Big Brother wrapped for the final time, Ten had a game show (Taken Out) not ready for launch so filled the gap with reruns of Friends.

Whatever else you think about Taken Out, having that rerun break gave whatever remaining 7pm viewers ten had an opportunity to check out the competition, when Ten doesn't have a strong 7pm show - their whole schedule suffers - you only need to look back at the early posts on this very site to see just how bad they were going!

Which brings us to last night, the big question is, will the 7pm Project be a good lead-in for Ten's primetime or will it be Taken Out?

Well for the first night, so far so good, a live pastiche of news and panel style commentary with the odd live cross thrown in, it had a good debut averaging 1.2 million (with an increase in the second half - always a good sign) They also pulled a formidable 41.3% of the 18-49 age demographic.

Ten programmer David Mott has indicated to TV Tonight that the show would live or die by it's demos so that's a good start.

Following at 7.30 was the final episode of The Recruits - one of ten's best factual launches in recent years, next week they're replaced by a new season of Are You Smarter Than A 5th Grader? That show did some real heavy lifting for Ten on Thursdays last year - as long at the 7pm project holds up as a lead-in they should post some good numbers.

Post 8.30 is a bit hard to judge - GNW had the night off with a rerun posting figures more akin to 2008 and Supernatural dropped drastically as a result. There are apparently only two eps of Supernatural left this season and it's a good bet that new ones won't return until summer (where they've got some clear air) so whatever Ten puts at 9.30 is going to be crucial for them in the weeks ahead - with their post 8.30 falling apart they dropped to 3rd place and a 21 share for the night, that's passable but there's no killer app at 9.30 like last year's Andrew Denton which is holding everything else back - so theres's no reason they can't fill this slot with something hot that brings in the crowds.

The Shape of things to come

With Masterchef picking up all sorts of steam in the run up to it’s finale Ten is on an absolute roll with Good News Week posting great figures and extending from 75 to 90 minutes tipping the network over the edge for a rare Monday win (All people and key demos from 6pm – midnight)

Seven and Nine both must be hanging on for dear life waiting for this cooking show to end so their early evening shows can breathe again, How I Met Your Mother did only marginally better on Monday than in it’s 10pm Wednesday slot languishing in 4th place, pitting this show against Two and a Half Men (and now Masterchef) has been an absolute disaster for Seven, the network is still Number one by a comfortable margin but like Nine in the 90’s this is actually more by virtue of its News/CAF hour than anything happening after 7pm.

Seven has already made several moves this year remeniscent of Nine in it’s heyday – chasing diminishing ratings with big dollars (Thank God You’re Here), shafting series back to 11pm at the drop of a hat (Heroes, Lost) and counterprogramming for spite.

Oh yeah, spite, what the hell am I talking about? Well simply put spiteful programming sees a network take on a successful show with a show that would appeal to the exact same audience with the object of railroading the original timeslot occupant, Nine was a master at this tactic, one of the most famous examples was taking on Ten’s US Hit NYPD Blue with their own Megahit ER on Thursday nights, we all know who won that battle, but it’s a good bet that most of the people who watch ER would also watch NYPD Blue, Nine forced viewers to choose.

Seven has tried the same crazy game of chicken here this year with ‘Mother’ and they’ve flopped spectacularly.

It shouldn’t surprise anyone that Seven emulates Nine’s old tactics (the very tactics that used to piss viewers off and led to that famous label “Nein”) because half of the Nine Network is now on the Seven payroll but for god’s sake Seven please – you don’t have to become them to beat them, you’ve already won!

You can go back to the well

Monday 1 June 2009

Biggest Disappointment
Two & a Half Men (r)
Nine 7pm, down 156,000 viewers week on week

Biggest Improvement
Supernatural
Ten 9.45pm, up 100,000 viewers week on week

Hmmm not sure what to make of the precipitous fall of How I Met Your Mother. It's just sunk, completely overwhelmed by Masterchef and Two and a Half Men. It's a good bet that after Scrubs finishes in a week's time Mother will move in on Wednesdays behind Earl vacating this slot for older skewing fare.

The move of Mother to Mondays at the top of the season was a bit unexpected to say the least and in all fairness to Seven, it hasn't worked out. After generating so much goodwill for the show by running it at 7pm throughout summer, Seven managed to kill it by scheduling it against the current king of all sitcoms - Two and a Half Men!

Nine gave them a few brief weeks of reprieve by scheduling mediocre reality at 7.30, but soon wised up and brought back the Men to open their night.

For Nine, very good, not quite great, seems to be the most apt description.

New skeins You Saved My Life and Missing Persons Unit both registered mild increases on the shows they replaced raising by 60k and 50k respectively.

Sea Patrol, however, lost 102,000 week on week while Good News Week and Four Corners gained 93,000 and 84,000 respectively.

After spending most of it's vaunted return season in 2008 looking like a deer in the headlights of Ten's bad Monday programming, GNW is starting to reap the benefits of a stronger Ten and less harsh Monday competition with Desperate Housewives well down on it's historical highs and Underbelly gone (until next year) Ten have proven that you can go back to the well.

For those who don't remember, GNW is an ABC original which aired on Friday night in a 30 minute format, they spun it off with a live Saturday night series - Good News Weekend in 98.

When Ten bid for the show's fourth season (and won) they not only extended the format to an hour, but the kept the spin off, moved it to a Thursday (???) and called it GNW Nite Lite running for 90 minutes, that was two and a half hours of the show per week and it failed to fire.

Incredibly just when everyone had forgotten about it, ten decided to bring it back early last year, to Monday nights in a one-hour 8.30 timeslot. It's held the same timeslot ever since and after very patchy ratings it's starting to poll consistently over the 1 million mark, this is a very good result and proof perhaps that in this country old formats never die!

Now if only we can figure out a way to revive Hey Hey...

Breathing Room

Monday 11 May 2009
With Underbelly finished there was a little breathing room last night for other shows in the 8.30 timeslot to flourish. Seven lucked out getting a rare Monday night AFL match (they usually go to Ten) between two popular teams! The result was a thumping win with Seven combining the power of AFL with their popular dramas north of the Murray.

For reasons not yet revealed Melbourne viewers missed out on Scrubs meaning that different states are going to be out of sync for a while. Ten also has this problem with the AFL scratching two SVU eps and one Medium ep that southern viewers are yet to see. With AFL trying to make inroads onto Monday nights there are going to be more of these matches in the future causing all sorts of programming issues for the rights holders – ahh if only we all followed the same code of Football.

But we don’t and followers of Rugby League weren’t left in the cold last night, although they probably felt like a hot shower afterwards as the ABC’s Four Corners lifted the lid on the activities of Football stars and their groupies.

You know Four Corners is onto a hot story when the press is talking about it on the Monday morning before it airs – well the news media has been onto this one since last Thursday when former Cronulla Sharks player Matthew Johns revealed on the NRL Footy Show that he was involved in an incident examined on the upcoming program.

The report achieved drew one of the program’s biggest audiences this year winning its timeslot in Sydney with 404,000 viewers and even pulling a respectable crowd in the non-league cities.

Also rising in the ratings was Good News Week up an astonishing 277,000 viewers week on week, by contrast Supernatural fell off further looking very shaky in this 9.30 timeslot.

Also looking shaky is Eleventh Hour – Nine may give it one more week to see how it does behind Sea Patrol but its performance last night was dreadful, without the viewer magnet of Underbelly the show fell 296,000 viewers and managed only 676,000 – amazingly though with this poor figure it was second in it’s timeslot!

Monsters before bedtime

Monday 4 May 2009

The final episode of Underbelly: A Tale of Two Cities last night and a massive turnout for the event, let down however by the performance of everything else around it, although Eleventh Hour won its timeslot it still lost over half the audience from the Underbelly lead in.

This raises a question – why on earth did Nine screen a double episode of Underbelly 3 weeks ago, when they could of used that first week back to debut Eleventh Hour (clear of Biggest Loser) and have an extra week next week to cement an aud for the show? Just a nonsensical decision really – and that first week back they really took a bath on the audience, only recovering to it’s median level this week.

Next Year if there is indeed, another story, I’d advise the geniuses at Nine to hold off screening it until after the Easter break to make the most of the available Audience and have an unbroken run. Also I’d advise against double-eps – you get the most bang for your buck in the 8.30 hour, which with a 2 mill aud is enough to win you the night, there’s every reason to stretch those shares out to 13 weeks rather than compress them into eleven.

Also for f***’s sake next year figure out what you want to do with the 9.30 hour before you bow – this year was a dog’s breakfast, Ladette to Lady (a completely unrelated reality skein), Crime Investigation Australia (a Cable repurposing) and now Eleventh Hour (should have put it here from the start)

The new Nine 7.30 hour reality skeins are not as popular as that Custom Mash-Up that preceded them with Ten actually winning the 7.30 hour with a great debut aud for The Recruits, which along with Masterchef was their bright spot for the night.

The return of Supernatural, though, was less lively, managing only a paltry 633,000. The problem for Supernatural is pretty simple really in my estimation – it’s aimed squarely at teenagers most of whom probably have to be at school the next day and therefore can’t stay up to watch it.

The other point is it’s a genre show, mixing sci-fi and horror. We’ve seen year after year high-concept shows thriving at 8.30 (think Lost, 24, Prison Break, Heroes, yes Supernatural, Charmed) and the second they’re moved to 9.30 the audience dwindles, Supernatural is the only one here holding onto a 9.30 slot by the skin of its teeth!

So what kind of shows are suitable for 9.30? Well lets look at what works, procedurals – Lie to Me, NCIS, Criminal Minds, Cold Case, Bones, CSI Miami, light entertainment – The Footy Show, Enough Rope, 20 to 01, and soaps like All Saints, even Brothers and Sisters looks respectable this week!

Essentially I don’t think these kinds of shows work at 9.30 – Ten has the perfect out, they can swap GNW with Supernatural, that will give more people the chance to catch GNW (getting it out of the way of Desperate Housewives and Four Corners) and give the kids a chance to watch Monsters before bedtime!

An Extra Boost for the Hot Seat

Monday 20 April 2009
So Underbelly has been in reruns for two weeks and look – the audience dropped, remarkably. While 1.8 million probably means it will be the top show for the week – it’s still an even 300,000 viewers less than it’s last new episode and a far cry from it’s mammoth premiere figure.

Most of the drop off appears to have occurred in Sydney (down 152,000) and Brisbane (down 67,000).

Aside from this Nine can be pleased that after 7.30 they swept the night leaving everyone else to pick up the scraps.

Ten fared the worst with one of those el-cheapo specials that seem to be filler for the E! channel raking in a dismal 624,000 and landing a distant fifth behind the other broadcasters, this seriously diminished the performance of Good News Week which lost to a rather compelling Four Corners special on how the recession is affecting the city of Wollongong and the surrounding Illawarra region.

Scrubs watchers take heart that although the show placed fourth in its slot it did rise week on week by 83,000.

Finally Eddie McGuire’s new foray into TV, Millionaire Hot Seat had it’s debut last night. This is Nine’s latest attempt to create a stable lead-in to their 6pm news – in the 5.30 slot (with Extra in Brisbane) Nine raked in 699,000 viewers to Seven’s 776,000 and Ten’s 977,000. To be only 77k behind Seven is much better than they have done in the past – hopefully for Nine the show will build and not go backwards, but they have their work cut out for them – the only market where Hot Seat beat Deal was Melbourne, they got a good overall number because Extra won it’s timeslot in Brisbane.

Time for a Holiday - Sunday & Monday 5-6 April 2009

Sunday

It's Easter school holidays and by startling coincidence it also means the networks go on holidays for two weeks with all crucial series rested during the break.

On Sunday Night that meant Bones at 8.30 on Seven and this week's recipient of the "About A Boy" award for most overplayed movie: The Shawshank Redemption subbing for the CSI twins. Meanwhile Ten remained, the same with their reality comps hurtling towards the finish line, The Biggest Loser, especially has been one of the star performers of Ten's lineup in the last two weeks and the next two should be no different with the clear air of non-ratings providing more room for the show to grow in it's final weeks.

Perth is once again out of whack with the east coast over football match times and Seven's choice of a special on one of the world's worst serial killers, BTK, proved a poor option at 9.30 - especially since CI had a much more in depth look at that story about a month ago on their Serial Killer Sunday.


Monday

Nine chose to rerun Underbelly, that reruns pulled in around the million mark is impressive given there's very few who probably haven't seen the episodes at this point!

Again the story though turns out to be Seven and Nine's non-ratings capers have given ten a chance to be on top with Good News Week pulling some of it's best numbers all year (although down on last week's stand-up)

Even Four Corners, which has been in the doldrums from it's second week on received a welcome boost to 3rd place in it's slot with 957k. It's leadout - Spooks fared a lot better also than The Cut whose audience it virtually doubled.

Seven chose to replace their soaps with the lightweight comedy Father of the Bride II, this was a mistake - not only did it earn them fourth spot between 8.30 and 9.30 but it represents a missed opportunity to get a leg up for the Housewives while Underbelly is absent, instead only Ten (and ABC I guess) took advantage of the lull.

Seven's programmers should well remember back to 2006, at the start of that season (the show's second - which was generally regarded as weak) it was reported they were selling commercial time on that show for $100,000 per 30 second slot, then only 6 weeks in they took Housewives off for two weeks during the Commonwealth Games, upon the show's return the ratings had plummeted with people either weaning themselves off the habit or finding alternative means to get hold of episodes.

Now the show is operating with even less followers and Seven seems determined to drive them away also! Gottaloveit.

Hope for the late night dustbin - Monday 16 March 2009

A little late to the blog for Monday’s ratings but sometimes the real world takes priority over your internet world! As far as I can see the story of Monday is not the mega lift given to Customs (up 123,000 viewers on weeks) or the relatively insignificant slide for Underbelly (down 93,000 viewers) but between 8.30 and 10.30 Ten is improving – Good News Week was up 85,000 viewers week on week and has seemingly beat 4 corners (which was once the monkey on its back) into submission in 4th place.

At 9.30 NCIS is slowly resuscitating what was a disaster hour for ten with the timeslot up another 93,000 week on week, as you know Dexter’s move back to late night proved a weird success also retaining most of the show’s fan base, so all in all it was a positive move and Ten’s Monday share is now at 20% which is a pass mark more or less.

Of course Dexter started out as a late night show on Ten (after a cable run on the top-tier Showcase) and was trialled this season in Prime Time eventually flopping, another show, Scrubs which started out during Summer, underwhelmed Seven’s programmers and found itself in all manner of late night timeslots eventually found traction on DVD where it’s season box sets have become some of the best selling entries for the medium.

Last summer Seven decided to move it from the no-man’s land of 11.30pm to 10.30 and the result was phenomenal with episodes pulling upwards of 500,000 viewers in the slot, hence a show which for all intents and purposes was dead has been restored to prime time by Seven in its final season

The result was that Seven took a hit week on week of roughly 89,000 viewers but considering the episode they bowed with (where main character JD was absent save for a voice over) it’s a pretty good result, hopefully it can pick up and allow this often ignored series to go out on a high note.

Auntie takes a beating - Monday 9 March 2009

Another Monday, another large body count and another channel nine victory.

Underbelly actually grew week on week by another 34,000 viewers while Desperate Housewives dropped by 39,000! Meanwhile timeslot also-ran Good News Week built an extra 44,000 people onto its base registering over the 800,000 mark and back out of danger, 4 corners was hit hard with 85,000 viewers tuning out week on week.

In fact the ABC has taken quite a pummelling on Monday nights in recent weeks – especially considering their relative strength last year, case in point is 9.30pm:

There were more people watching TV at 9.30 last night than were watching at the comparable hour last week, Brothers & Sisters was up 22,000 viewers, Crime Investigation Australia lifted a whopping 193,000 week on week (the night’s best improver) and a rerun of NCIS brought an additional 149,000 people who couldn’t be stuffed with Dexter the previous week, yet ABC’s 9.30 entry – The Cut actually lost 81,000 viewers week on week??? This is after losing 83,000 viewers the previous week – there’s not a lot of people left to lose here!

Now I haven’t seen it so I cannot judge whether it’s a turkey or not, but bleeding viewers at a regular rate is not exactly a vote of confidence.

In fact thinking about it – I don’t even know what its about, I’ve never seen a promo and I watch the ABC sometimes for 7.30 report and Lateline - perhaps the ABC’s lack of in-show breaks is hurting their ability to promote new shows, we’ve become so trained to hit the remote the moment a program finishes that we no longer stick around for the coming attractions.

I watch even less SBS but I can tell you more of what they have on just by virtue of promos during the programs. Sounds like a tricky problem for the ABC for the years to come.

Serial Killer found bludgeoned to death with gold statue - Monday 23 February 2009

Underbelly continued its stride into the record books with a third week over two million, although losing 174,000 viewers week on week. Perhaps they were watching the season finale of Top Gear on SBS which ran for 90 minutes and clocked an extra 190,000 on the meter.

Customs and Two and a Half Men both dropped slightly also, affected by the driving show, whereas offerings on the other three nets held their ground from last week.

Good News Week has some minor good news lifting 65,000 viewers while Four Corners dropped by 193,000 but the real spoiler of the night was the Oscars which caused a minor drop for Dexter (yes its still on) 23,000 viewers and a significant drop for Brothers & Sisters (which would be pitching to the same aud) 130,000 viewers – the Sally Field borefest should stabilise next week when Nine plays it safe with Crime Investigation Australia – but with that move we can consider Dexter cooked.

Nine’s unconventional strategy of airing the Academy Awards show live and then fitting a prime time replay around their schedule paid off nicely allowing them to capitalise on the awards twice over without disrupting what is currently their biggest night.

Bad News Week - Monday 16 February 2009

Underbelly virtually held all of its gargantuan audience second week in. This is certainly shaping up to be high watermark in Australian television and channel Nine’s best chance at promoting their 2009 lineup, infact anyone with their TV tuned to Nine last night would have been inundated with promos for their struggling Wednesday lineup.

A decision which, a few weeks ago, I blasted as being sheer idiocy has actually worked out well for Nine (just a moment whilst I fetch a hat to eat) that decision being the axing of The Big Bang Theory replacing it with a hastily cobbled together factual series Customs, err sorry Vince Colosimo: Customs! I wish Nine had persisted with Big Bang in this slot because it strikes me that this Customs show is attracting a lot of folks waiting around for the next program, but anyway – despite the short-term thinking the move is still a great success.

Also a success is the Australian Ladette to Lady – question is can they carry that across to Tuesday nights and how long does the series even go for – the opening scenes suggested that the course at Eggleston Hall ran for four weeks – that doesn’t seem like a very long series to me.

Desperate Housewives lifted a little last night and incredibly Brothers & Sisters retained 94% of its audience which must be some kind of record. I fully expect to see 11 more weeks of Friday/Saturday encores for these two shows to keep the viewers up to speed while they flirt with the crims over of Nine.

Speaking of Encores, the remaining 500,000 people who haven’t seen Dexter on DVD or Showcase were entertained I guess – but Ten is hurting badly on Monday night – even after what was a fairly solid start to the evening by Neighbours and So You Think You Can Dance.

Good News Week has dropped week on week by 61,000 viewers while Four Corners rose by 143,000. Indeed these two shows seem to be fighting over largely the same audience and seeing as the ABC ain’t gonna budge it might be wise for Ten to move GNW to 9.30 (there’s a lot of Ex – Enough Rope viewers looking for something to watch) and Dexter to 10.30.

Of course that leaves the 8.30 problem – given that the slot will be a loss for the next 10 weeks anyway, why not encore screenings or Out of the Blue!! (OK maybe that’s going too far!)

Primetime Preview: Mondays

7.30 – 8.30
How I Met Your Mother vs Two and a Half Men/The Big Bang Theory vs So You Think You Can Dance

Ouch – we have so few sitcoms on TV right now – why do the networks insist on pitting them against each other.

Part of me feels that after a successful summer at 7pm, How I Met Your Mother will have the chops to take on the Charlie Sheen laffer, but then I saw the promo for the first new episode next Monday – look how big Jake has gotten!!! The fact that puberty has finally hit that kid will have me and every other sitcom fan tuning in next Monday night

The hot tip…
Two and a Half Men in first place with So You Think You Can Dance in second, How I Met Your Mother in third and The Big Bang Theory bringing up the rear (it deserves to be a timeslot winner but it still hasn’t fully caught on yet)

I’m very interested to find out what Seven will schedule after How I Met Your Mother, or if they’ll be showing hourlong installments (which would burn through them awfully quickly)

8.30 – 9.30
Desperate Housewives vs Underbelly: A Tale of Two Cities vs Good News Week

So Nine really wants that Monday win and they’re going about it well too – Underbelly in 2008 was a megahit even without viewers in it’s home state – the new version should have a big turnout for the premiere – what happens after that depends a lot on the quality of the series and the intrigue of the storyline.

Desperate Housewives jumps forward in time by 5 years which sounds like a cool idea for a fifth season but it will struggle to garner attention against Nine’s local spectacular.

Finally Good News Week returns after a year of decent performances (but never setting the world on fire) given the competition this is Ten’s smartest move leaving the drama to others and offering a fun alternative/

The hot tip…
Underbelly, for 12 weeks anyway, then Housewives when it vacates.

9.30 – 10.30
Brothers & Sisters vs Aussie Ladette to Lady vs Dexter

At least you can say there’s something for everyone here, Brothers & Sisters which is a soap opera I guess should hold enough housewives viewers, the Underbelly audience may split up with those interested in violence heading over to Dexter which is a US premium cable serial about a police forensic/serial killer who only kills criminals (that’s one way to keep the prison population low), and those interesting in T&A moving on to Aussie Ladette to Lady. If ever there was a reality show that I didn’t expect a local version of – this was it!

The hot tip…
I’d like to think that the more conducive timeslot and better promotion would get Dexter over the line but something tells me that this local version of Ladette to Lady will be a minor hit, Nine have shown the nous to use the British instructors from that show which will help them immensley as their starched demeanour provides an excellent source of comedy against the louts that come through that finishing school!

All shows will benefit from the absence of Andrew Denton who retired his Enough Rope program late last year.

Brisbane boosts the numbers - Monday 17 November 2008

An interesting night of TV last night with Nine getting Blitzed, Ten getting better and seven getting slightly richer. Overall viewing numbers were up last night across the board. Including SBS there were 5.1 million people watching Free to Air TV at 7.30 last night – out of a population base of 13 million (for the 5 metro cities) that’s pretty good.

ABC has been pulling respectable numbers all year for Four Corners which ended it’s season last week to make way for the four part doco – The Howard Years (one part for each term in office I believe) it was definitely interesting, especially whenever Peter Costello had something to say and I’ll definitely be either tuning in or recording the last 3 instalments.

Andrew Denton, who needs no assistance with his ratings was actually down by 200,000 on the previous week, but his show really rises and falls on the guests he has on.

Looking at the other networks – Seven had a massive start to the night with Seven News, no doubt boosted somewhat by the storms in Brisbane – both Seven and Nine News had inflated figures in Brisbane as locals tuned into the coverage with Seven Brisbane netting 400,000 (Up 110,000 or 37.9% week on week) and Nine Brisbane welcoming 322,000 (Up 110,000 or 29.3% week on week) this also proves that after years of being the last state well an truly welded to Nine’s 6pm bulletin, Brisbane has indeed made the switch.

The Rich List improved by 90,000 week on week, which is good, no doubt helped along the increased numbers watching FTA. Given how inexpensive the format is no doubt some Seven execs are hoping that it maintains a decent performance throughout November.

City Homicide tied (that’s right tied) with the Howard Years which is good for a rerun. Nine were also in a rebroadcasting mood with the 8.30 CSI a repeat, no doubt a defensive move in light of the ABC’s play into the slot for the next several weeks.

Another episode of Domestic Blitz (is this the regular timeslot now?) went very well for Nine, next year I can see a game of quick draw between Nine and Seven to see who can get their franchise into the slot with fresh eps first, Blitz or Border Security.

Over on Ten it was the first outing for Out of the Blue, while the turnout was substantially down on Ten News (Ten News typically pulls over 450,000 in this timeslot, more during winter) I would have expected that – the key is – does it build (meaning will audiences follow it and will it be worth retooling for early evenings) or will people desert it? Stay tuned for that one.

Still on Ten, something unexpected happened last night, blame the wild Brisbane weather – but they did it – they got their four shows over 1 million! That means this week they could potentially have 6 shows over 1 mill by the end of the week. It probably won’t do much for their overall shares but total audience counts as well, especially when it comes to promoting future shows.

Cross Promotional Blitz - Monday 10 November 2008

Ah the joys of cross promotion, take Backyard Blitz a program which specialises in taking hard luck cases and transforming their backyard (cuz what you really need when your life is shit is a bird fountain and a patio right?).

As if this winning formula wasn’t enough to bring in the hordes, Channel Nine decided to combine the power of their shows by locating one such unfortunate family whose daughter was profiled on a 60 minutes story about Tourette’s syndrome, and give their house the makeover.

It is actually very clever programming and combined with zero competition it did the business for Nine last night.

Not doing the business however was just about everything else scheduled. CSI lost almost 70% of that golden lead in getting beaten into a baffling second place by Enough Rope. In America CSI still attracts 18 million people per new episode – these episodes are FAST TRACKED virtually days after the US broadcast and yet Nine can’t seem to muster up much interest.

Even worse is the result for Cold Case, not so bad given the 10pm start but really, they can do better than this. Did they even let people know it was on? The promotional departments at Nine and Ten seem to have packed up for the year.

Proving that not all television viewers are lobotomy survivors the 7.30 report beat The Rich List into third place (in the slot) which itself beat Idol back to fourth.

What is remarkable is that just like water – a lot of Monday shows seem to have found their own level, The Rich List seems frozen under 1 million, Aus Idol results always garners around 200,000 less than the Sunday show, Supernatural always loses 150 – 200,000 people from Good News Week. Even Will & Grace has hit a ceiling stagnating week to week. If Ten could get a show together at 7pm that attracts 1 million viewers then they might have a decent shot but right now they’re relying solely on the core audience for their prime time shows and as we can see here – that isn’t enough.