Kitchen Dramas

Tuesday, 1 March 2011

Another Tuesday, another total domination by Seven, except curiously, the 9.30 showing, Conviction Kitchen. It's doing well for a 9.30 slot, but given its lead in it should be doing a whole lot better. Perhaps the audience has got their fill of cooking from Seven's powerhouse MKR (which continues to impress three nights a week) Perhaps an audience raised on Border Security and The Force has very little sympathy for prisoners trying to reform.



Nine shufled around their sked moving Top Gear to 8.30 and reaping the benefit of a more stable Tuesday, though 20 to 01 may as well have been at 10.30 it did so poorly.

Talkin About Your Generation is having an abysmal run, it doesn't help that all three 7.30 competitors (MKR, Big Bang and Your Gen) are probably chasing the same crowd, as is How I Met Your Mother, The Simpsons and the Britcoms on 7TWO, maybe Ten should try out a drama early on Tuesdays, just sayin.

The Jig is Up! Thursday 9 April 2009

Thursday

Another Thursday Night AFL Match - this time on Seven helped them to a winning share on the night - viewership was down everywhere else with a thinning out of the sample size due to the holiday weekend.

Nine Held their ground early on with Getaway and Adults Only 20 to 01 but the pairing of The NSW Footy Show and a movie called The Big Bounce was a big disaster.

Meanwhile two other 9.30 skeins are struggling as well, Seven moved 9.30 Grey's Anatomy spin-off Private Practice to 7.30 (when has that ever happened!) for a "special" episode - well the jig is up, only a core audience seems to like this show and no-one else is buying.

Still that's better than Life on Mars, repeated interruptions in the southern states and the news that the show was cancelled in America have caused the ass to fall out of the ratings for this show. It is a pity because even though the series will only have a limited run (17 episodes) it will have a definite ending with the showrunners warned ahead of time in order to give the show some closure, and having read the spoilers I can tell you - it's definitely an interesting resolution!

Hype Works - Thursday 26 March 2009

If Thursday's ratings prove anything - it's that hype works. The Melbourne audience was assualted for two solid months by almost every media outlet in the city with wild speculation and anticipation over the first in-season match for current AFL bad-boy Ben Cousins and his "showdown" with former team-mate Chris Judd.

In the end the game itself was a little lopsided but with over 700,000 melbourne viewers tuning in - for television it was a rousing success.

For Ten as well it provided the perfect opportunity to showcase the new OneHD an all sport all the time digital channel and the first significant effort at multichannelling since ABC2 all those years ago.

Elsewhere Nine was taking the biggest damage with Getaway dropping by over 200,000 viewers week on week and Adults Only 20 to 01 losing 92,000 viewers.

Although comparing their 9.30 slot with last week is a little useless (the AFL Footy Show was replaced by CSI Miami, it should be noted that in Sydney and Brisbane the Footy Show came third in its slot behind Private Practice and Life on Mars.

Thursday 19 March 2009

Just a quick post - Life on Mars continues to slip down 28 grand while it's lead in SVU was up 44 grand and pulled off a timeslot win against a much weaker 20 to 01 (down a massive 176,000 viewers)

The other thing to note is Bondi Vet, up into safe territory with 962,000 viewers (up 56,000 week on week) and not at the expense of other shows either with all 7.30 skeins up on last week. Perhaps there is a place at ten for dull factual shows after all!

The Truth about Vets and Plants - Thursday 12 March 2009

Nine stormed in with a huge audience for their Adults Only 20 to 01 which seems to be a better fit with The Footy Show than with cop shows. The Return of the Footy Show also garnered a healthy aud as it always does but look for it to fall away in the coming weeks as the season settles in.

Thursdays seem to be one of The Biggest Loser’s better nights, improving by 50,000 viewers week on week as did Bondi Vet though its still a long way from being considered a success.

The truth is with the Vet show and the Gardening show these are not the kind of programs that people expect to find on Ten, this is mainstream channel Seven and Nine stuff through and through, mostly watched by people who haven’t retuned their set since 1961, they just aren’t watching Ten to begin with.

Speaking of old, Ten’s trip to the 70s is really starting to fall away, although it added 20,000 viewers week on week it’s still lagging behind Private Practice which itself must be waiting for one of those 10.30 slots to become available.

News Travels Fast - Thursday 5 March 2009

I Don't know how else to explain the sudden drop in Life on Mars' numbers, either the general public has been clued on that it was canned in the US and have decided to ditch, or they just like CSI Miami waaaay too much.

If its the latter and viewers are hanging on for the pithy one liners from Horatio Caine then Ten can rest easy because H checks out in a few weeks to make way for an assortment of dickheads and boofheads on the Footy Show, but if its the former and viewers have decided not to commit to a show only destined to run 17 episodes then Ten has a problem.

No problems from Nine who seem to have managed to wring yet more juice from the dessicated 20 to 01 and Getaway seems to have settled nicely also.

The one puzzle on the night is Bondi Vet, why the audience dips after The Biggest Loser but recouperates for SVU, I have a theory - channel surfers, OzTAM's systems measure the number of viewers watching at any minute and then average that over the hour - I'm guessing that there's a lot of channel surfing during this show - folks are waiting around for SVU but they aren't just leaving it on Ten. Its a decent show, but its not really a Ten show and the figures bear that out.

Where did everybody go? Thursday 19 February 2009

Oh man – WTF? Only 3 prime time shows over 1 million, only two weeks into the season – maybe OzTAM needs to examine what households it has on its ledger because these figures are appalling.

Last week was an odd week due to Nine’s telethon – so instead I’m gonna compare with premiere week two weeks ago – lets see the numbers

Nine
Getaway up 3,000 viewers on Celebrity Singing Bee!
Yay Team – that was really worth it, well done.

Adults Only 20 to 01 down 45,000 viewers from two weeks ago
Looks like this show has found its number at least

CSI Miami up at least 200,000 on Kitchen Nightmares/CSI NY
Not sure what CSI NY got in Brisbane that night but this was a definite improvement over their previous performance in the slot – and a timeslot win (barely) however, for a CSI show – this ilow number s just plain unacceptable.


Seven
Ghost Whisperer down 76,000 viewers on two weeks ago

Grey’s Anatomy also down 76,000 viewers
From that I gather that the same people meter people are watching but a few of them opted out or forgot to press the button

Private Practice wasn’t on two weeks ago but comparing to last week debut it has gained 50,000 viewers so its not all bad!

Ten
The Biggest Loser is down 39,000 viewers from two weeks ago

Bondi Vet is down 27,000 viewers

SVU is down 73,000 viewers

Life on Mars is down 282,000 viewers

Most of those figures indicate just less people watching television – except for Life on Mars – those 282,000 viewers have all migrated to channel Nine to watch some CSI Miami, Horatio Caine will cease to be problem for the freshman drama when football season begins again and the crime watches aren’t forced to make a choice between a sci-fi cop show and one set in the 70s!