Sunday, June 19, 2011

Boys retreat to digital

You know how I can tell that Seven has the female audience stitched up on Sundays? Look at the digital channels, male skewing shows dominated with 7mate's entire night, Big Bang, Top Gear all peaking over 300,000 viewers.

First Blood (aka Rambo) absolutely dominated digital on the night, how many women would be watching that? Instead they were all glued to Downtown Abbey on channel 7.

By contrast any digital channel going specifically after women last night bombed. 7TWO would do better running a test pattern on Sundays rather than persisting with Royal Upstairs Downstairs. Meanwhile GEM's The Reader bombed despite being the most recent movie to screen last night!

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