Sunday, June 26, 2011
Y So Sleepy?
The combined audience at 7.30 - approximately 5.5 million
The combined audience at 8.30 - approximately 4 million
The combined audience at 9.30 - roughly 2.6 million
Now the drop between 7.30 - 8.30 I get, I was a kid once, 8.30 is a popular bedtime for kids who need to be at school the next day.
But 8.30 to 9.30?? Are there really that many adults going to bed at 9.30? That's a huge drop off for audience figures and its reflected by the pathetic viewer numbers of post 9.30 shows.
Ten's new drama the Defenders may as well be on oneHD with its Offspring lead-in counting for nothing. Similarly Criminal Minds is suffering from the same rerun fatigue as NCIS.