Sunday, June 12, 2011

Think Small

Well there's no stopping Seven - the week's top shows read like a list of Last Week's top shows...

Dancing with the Stars, Downtown Abbey, Australia's Got Talent, Masterchef, Winners & Losers, Amazing Race and Glee.

So lets look instead at Digital TV and what's working and what's struggling.


Lots of movies on this night so digital dominance is never assured, if you're after a mature drama then GEM is your option, more brash blockbuster fare lives on GO!, 7mate and Eleven.

The abject failure of the night is Royal Upstairs Downstairs on 7TWO, surprising and yet not, because most of the potential audience for this crap would be watching Dancing with the Stars in prep for Downtown Abbey. A case of Seven cannibalising its own lineup.


GO! back when it started was something fresh and exciting, now it's more or less cheap and nasty. The number of original series on the channel has nosedived and those that are left are victims of wildly inconsistent scheduling.

GO! is now a dumping ground for channel nine reruns, specifically Top Gear and the Big Bag Theory, propped up with Movie reruns (some quite good) and timeshifted stuff from the main channel (like Come Fly with Me in this particular night).

What happened to the GO! that drew me away from cable with TMZ, Seinfeld and a dozen shows aimed away from the mainstream?

At the first sign of competition these things were junked in favour of Top Gear reruns.

Abject failure is oddly enough on GO! which has hollowed out it's sked so much that any sort of regularity or consistency is roundly ignored by viewers - hence the poor performance of the Funniest Home Vids daily show (basically FHV without the crap about competitions or corporate sponsors)


Seven's schedule on this night is still britcoms but is a slightly different shape than Autumn's lineup giving a bit of breathing room to 11 which has picked markedly this week.

Even The Office on a lowly 111K is posting its best result all season, but Ten's attempt to go retro and replace Raising Hope with Frasier bombed losing over 20,000 from its leading and knocking Nurse Jackie (which is now airing 1 day after its US broadcast) and Californication out of contention.

Special Mention has to go to BIG on GEM, a reality show (also on Nine - there's that timeshifting at work again) evidently so boring that nobody can be bothered to even make a wikipedia page about it, and it charted so low that it didn't even make the digital top 100 - surely a sign that your show is a waste of everybody's time.


You know if I ever bothered to watch GEM - I think I would grow to hate myself, If GO! has turned into a clearing house for hits you've seen before, GEM has turned into a 24/7 Fly on the Wall channel, and the flies are all over this one - with titles like "The World's Hairiest Person and Me", "Embarrassing Teen Bodies" and "Brothers & Sisters In Love" if there's such a thing as hell, this is surely the only channel they can get there - well, this and C31.

I have to give a shout out to Jersey Shore over on Seven Mate - its one of the biggest TV phenomena in the US to come down the cable in some years, by the same channel (MTV) that gave the world The Osbornes, a show that has had so much impact in the US has fizzled out here - yet the reasons are obvious, anyone who wants to have seen it - has seen it.

MTV on Foxtel plays this show constantly, everyone else would've torrented the thing two years ago, (which is an appalling wait for Australians in this day and age)


On Thursday's everyone gets a turn, the older skew on the night seems to throw up a situation with lots of shows scoring decent numbers and nothing really failing (Except for Heli-Loggers whose potential aud probably went to bed at 9.30 - quick Seven better slot in another rerun of Family Guy)

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