Tuesday, February 2, 2010

The 7pm Reject

You know how I could tell that I'd barely watched any free to air TV over the summer - I was genuinely shocked to come across Grey's Anatomy last night! Seven's decision to bring this to Tuesdays seems to be a good one as the series struggled to get attention on the older skewing Thursday night.

Ten meanwhile continues to sink, the 7pm project barely scraped past half a million viewers, you'd wonder how far Ten's "commitment" to this show extends. Despite being the only fresh material in its timeslot over summer it actually went backwards and a general lift in audiences hasn't helped at all.

7pms performance seems to be affecting not only Neighbours before it but the Biggest Loser afterward. Although Loser has always performed better after 7.30 than before - this year it seems to be struggling and given its start time against varied competition, viewers may find it easier to opt out in deference to other 7.30 shows, that if they'd started watching at 7pm.

No comments: