Sunday, February 21, 2010
One of the features of television ratings in the past couple of season in this country has been the rapid audience erosion on Thursdays. Fridays and Saturdays were always TV dead zones, where the only people watching seemed to be in their 60s and over (judging by the schedule)
Now we all know that there's a fair stay at home crowd in the 30-40 age range - these are the people with young families who might be home some of the saturdays - but generally these people are harder to pin down and these days with Cable, DVD rentals, the internet and video games there are far more options for this age group - so the networks don't bother to try to cater to young people on these nights.
But in the last few years the audience has been eroding on Thursdays as well. Starting around 2008 we saw drastic drops in Thursday audiences with the only successful shows being cop dramas and 20to1, it was like the people meter population was all on Thursday night shopping which would make sense except a lot of states do it on a Friday night!
Whatever the reason - I didn't see this coming - but for the second week running we have really low figures on a Wednesday night.
Only 4 shows after 7.30 made it past a million, the number one show for the night was a measley 1.28 million viewers (Customs) and former million raters Cold Case and Gang of Oz struggled to keep their shit together in prime time slots - and I don't even know what's going on with Burn Notice - egad!