Monday, February 8, 2010
Lose some weight
Monday nights have been in place for two weeks now and there were very few changes, Nine’s Monday comedies came off a little from their premiere figures, Big Bang was beaten in its slot by Australian Story.
The 7pm Project was up slightly, but disastrously The Biggest Loser went down by 17% the biggest drop on the night.
Without following TBL this year I can’t say if the drop is due to the content of the show, perhaps it’s the target audience, a lot of whom would also be amenable to watching Seven’s My Kitchen Rules which only airs twice a week to Loser’s six times!
I don’t know about you but if I were an avid reality viewer with limited time on my hands I might splice it between the two shows.
The moral of this story is – now that it’s at 7.30 – The Biggest Loser could possibly stand to lose some weight!
Of course the greater moral could be to move it back to 7pm where it will enjoy a greater install base and therefore better ratings.
Of course – that opens up the final half of the year problem, but so far 7pm isn’t proving to be the solution!