Wednesday, December 17, 2008
Brand Power - Wednesday 17 December 2008
A bit of a weird night caused by a test cricket match in Perth which has skewed channel nine’s lineup and it’s figures as a consequence. It would be encouraging to believe that CSI, ER and Gossip Girl all lifted by 109,000 89,000 and 71,000 respectively – and hey it could’ve happened – but we won’t know until they release the adjusted figures next week.
Notwithstanding the performance of it evening lineup Nine’s cricket coverage had the bizarre side-effect of driving regular ACA viewers to Today Tonight – making it the night’s top show!
Clearly all those years of consumer advocacy has taught the viewers to recognise when one brand offers essentially the same features as another and so people had no trouble switching brands for the night. Nine would want to hope it doesn't become a more permanent switch.
That and the performance of How I Met Your Mother was the end of the good news for seven – the rest of their lineup suffering badly at the hands of the cricket – as did ABC whose older male skew doesn’t help on night’s like last night!
Ten was about the same week on week although that’s not saying much.