Wednesday, December 3, 2008

Fast turnaround turns bad - Wednesday 3 December 2008

Wednesday was not a good night for anyone. Summer ratings kicked in with a vengeance with the final chart resembling a Saturday more than a Wednesday, in spite of all the goodies on offer.

The Best
On Seven, aside from their News/CAf hour their best result was the ever-reliable Air Crash Investigations, for Nine it was a rerun of CSI Miami in it’s old Wednesday night stomping ground. Ten’s best was barely above Seven’s worst with a rerun of The Simpsons at 7.30 posting their best score and a dismal fourth place in the slot

Good Signs
Seven can be pleased that The Unit held almost all of it’s lead in. As can 10 with Rules of Engagement holding a large chunk of Simpsons devotees. This will be good for Rules in the new year but a lot depends on how it plays out in the US. It’s on CBS – a network with too many hits and not enough spaces – hence it’s had to wait for midseason for a slot to open up. It will need to do something pretty spectacular to make it to a fourth season otherwise Ten can look forward to even more disappointment

Bad Signs
Nine has two decent tentpoles on this Night with 10 to 01 (a shortened 20 to 01) and CSI Miami, but duh! Deadly Surf, a weak, sunless NZ import (sort of a Bondi Rescue on Lithium) does not appeal to anyone who may be watching 10 to 01.

Similarly people who enjoy the antics of David Caruso and Co on CSI Miami may find the goings on at ER a little too taxing for their brains!

The Bold and the Beautiful dropped for the third day in a row – that’s not that worrying as the drop off has not been severe like the wild fluctuations ten’s 6pm slot has had to deal with in the past, but Neighbours dropped as well, taking Friends with it.

Where is my axe?
Okaaaay, so quick turnaround for Rush, not going that well. One one hand this could be half a million people who didn’t see it the first time around and are catching up now, on the other hand the lost 130,000 from an already low lead-in and sunk to 10.30 level numbers.

So what can Ten do, we’ll I’m not sure – I think they’ll just sit tight, they’ve renewed it anyway so it’s future is somewhat assured. The quick turnaround is always a gamble because in one sense you can hit a different audience, in another it becomes like one of those ‘encore episode’ deals which are all to common these days.

Gossip Girl, wrong channel, wrong timeslot, wrong show. Why Nine even hung onto the rights is one of life’s unsolved mysteries. The Foxtel showing will probably capture more actual viewers than last night’s 3rd placer.

Just as with my assessment of 90210, there is no buzz about Gossip Girl, I don’t see any of the stars of this show gracing magazine covers, even TV Tattle has given up covering it, to be blunt I see the following scenario in a few weeks, extra rerun of CSI at 9.30 (look at how NCIS does with two in a row!) ER at 10.30, with Gossip Girl either at 11.30 or 11.00 on some other night.

No comments: