Tuesday, December 16, 2008

Sudden Drop - Tuesday 16 December 2008

There was a massive week on week drop in viewership last night.

Nine’s reality double looked hot last week but lost some of it’s sheen last night thanks to reduced overall numbers with about 160,000 less viewers tuning in across the hour.

Everything on Nine dropped week on week by around 100,000 viewers, ABC experienced a slight drop across the night while for seven Eli Stone and Ghost Whisperer both dropped while their 7.30 and 10.30 hours improved.

Seven’s decision to limit Ugly Betty to one night a week in favour of yet more animal flavoured reality has paid a dividend with Wild Vets and Coastwatch both lifting their audience by an average of 70,000 viewers in the slot.

Prison Break improved week on week by 30,000 viewers.

Ten showed slight a slight loss for The Simpsons (down 13,000 viewers) but a slight life for Rules (up 29,000 viewers. Last week Rules’ retention was 83%, last night it was up to 88% which is a good sign.

NCIS improved week on week by 7,000 viewers and In Plain Sight now coming in at a more manageable hour length was up 117,000 viewers retention improved from 51% to 60% an improvement but it will need to improve more over the coming weeks to secure a berth in this slot.

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