Monday, December 1, 2008

The Timid & the Ugly - Monday 1 December 2008

The first Monday of summer played a lot like the last Monday of ratings season with The ABC’s one-two punch of Howard and Enough Rope knocking the other contenders around, with channel ten well and truly out for the count.

During summer I think it’s safe to consider 900,000 the standard barometer for success. With that in mind ABC, SEVEN and NINE all had great nights. Top Gear took a hit but still came out respectably.

Bones did at 8.30 what it was doing at 9.30 anyway, but The Rich List continues on resurgent. In fact the Rich List’s revival poses a weird dilemma for Seven – here they have a show which only seems to work on it’s Monday timeslot (it bombed on Saturdays) and yet they don’t really need this show as Border Security and The Force bring much higher ratings to this slot during the season – perhaps Seven should trial it on Thursdays (a weaker night for them) and see what happens?

Gratifyingly Scrubs is returned to a 10.30 slot and look, OMG it wins the timeslot (a very competitive one I might add) and brings 64,000 people who were not watching Out of the Question.

The Question for Seven is why have you idiots let this show languish at 11.30pm for 5 years? Last night as I watched this show, just to add to Seven’s stupidity they carried a commercial for the upcoming DVD release of Season 7 which is the season they are screening right now – how do I know this? Well simple on of the scenes they showed on the commercial was identical to what I had just viewed in the preceding segment.

There’s still two episodes for Seven to screen of this season before it hits the stores tomorrow, why they never tried to get this show back into primetime is beyond me, but hey we can get the DVDs I guess.

Fringe did better at 9.30 than on it’s last 8.30 show by 62,000 viewers so that’s something good. Watch to see if it improves week on week, it’s still an awful drop from it’s lead in but it’s still better than earlier in the year.

Ten had some OK news and some really bad news. In the OK file – the ratings for the first ep of Bold & the Beautiful didn’t suck – they didn’t bring down the house (a great rating would have been closer to 700,000 considering the competition) but they point to a solid start which is good. Even better is that Friends has shown some slight improvement at 7pm over Will & Grace (will Ten just TRY the Office here already) given it’s a rerun against a world of new (and news) it did OK and certainly cannot be blamed for the travesty at 7.30…

Like I said in an earlier blog – any show purporting to be about nudity in the 7.30 hour is clearly false advertising and thankfully people aren’t total fools so they gave this show (which bombed in the regular season) the flick. Expect to see an announcement of a third Simpsons/Rules of Engagement hour any moment now…

Army Wives did better, considering the lead-in and the competition from established hits but The Ex List got less viewers than Bold and the Beautiful and dragged Out of the Blue down with it. Ten needs a strong 7.30 show, I don’t expect them to be able to beat Charlie Sheen or Top Gear, but surely The Rich List is such a disposable show that their audience can be picked off with ease – it won’t be achieved with a failed reality import – that’s for sure.

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