Tuesday, December 2, 2008

Karma’s a Bitch - Tuesday 3 December 2008

So the bitches at Seven have swiped Thank God You’re Here from channel ten, well something happened last night that I expected, and a few things that I didn’t expect.

What I expected

‘The In-Laws’ wouldn’t impress, that’s a given – movies have very rarely ever worked on Tuesday nights, Nine is clearly surrendering this night to it’s competitors and will continue to do so in the new year.

The Chopping Block held it’s numbers from the regular season – indicating a core audience who were interested in the premise. If Nine wants a third shot they’re going to have to find a way to attract more casual viewers to the show without upsetting what is a decent base.

NCIS would wipe the floor with it’s competition, that was also a given – what I didn’t expect was an incredible 93.5% retention to the 9.30 hour.

What I didn’t Expect

The 7.30 Report NEVER outrates ABC News, let alone wins it’s timeslot, I’m impressed.

A special about Britney Spears outdid Ugly Betty – didn’t see that coming, especially given that Seven had the greater opportunity for promotion.

Dirty Sexy Money completely bombs, worse than The Ex-List (which is saying something) after a much better lead-in to boot, they lost 45% of Eli Stone’s audience, a sad sad result which explains the performance of the 10.30 shows across the networks.

Friends, improves both day on day, week on week (with Will & Grace) and on it’s lead-in. Seems like one of my shakier predictions might come to fruition – that How I Met Your Mother viewers might slowly realise they’re watching a rip-off of Friends and migrate back to the original. Last night’s 7pm timeslot belonged to the ABC (and probably will all summer) but between the commercial nets it was as close as could be.

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