Sunday, November 30, 2008

Cricket = Nine's Friend - Sunday 30 November 2008

Nine can be pleased with the first night of summer – the lead-in from cricket gave the early part of their night a nice lift over their rivals.

20 to 01 again proved the timeslot king, that is until summer stalwart Hot Property bowed at 7pm giving Seven a boost and further embarrassing Jamie Durie who once again came up short.

I expect 20 to 01 to lift next week as Thank God You’re Here bows out and comedy watchers are left with one remaining option, notwithstanding the unintentional comedy of Tyra Banks’ inflated ego.

Given the paltry lead-in you would think that Don’t Forget the Lyrics did alright to get to 830,000 but you’d be wrong, out of all the 7.30 shows on commercial nets Ten actually had the least increase with only 87,000 added, whilst Seven added 131,000 and Two and Half Men drew an extra 166,000 to the set.

I remember a long time ago when Nine had a mega hit sitcom in the form of Friends – they tried every conceivable show behind it – Caroline in the City, Veronica’s Closet (Good first season then stupidly re-tooled), Jesse (Boring show, good theme song), Spin City (underrated sitcom one of Nine’s best), Malcolm in the Middle (strong start then disappeared!?) and Two and a Half Men.

Now a and the ones that did then couldn’t perform well on their own. This year now that Two and a Half Men is a hit, Nine is trying to get a second, they tried Til Death and succeeded in growing it’s audience, except that the show looks to be on life support in the US and is therefore perhaps not a long term prospect so they’re giving another tryout to Chuck Lorre’s other show – The Big Bang Theory and so far, so good – if it can keep this sort of retention over summer then Nine has another long term prospect on their hands as it is also one of CBS’ best sitcom performers in the states, always improving on it’s 8pm lead-in How I Met Your Mother.

The last Monday sitcom CBS had which pulled better 8.30 ratings than it’s 8pm lead-in was Everybody Loves Raymond which in it’s second season was outrating it’s 8pm lead-in Cosby, it was moved to 9pm the following year where it stayed for the remainder of it’s run as the tentpole show for CBS on Mondays.

Finally, Ten seems to have been vindicated by scheduling School of Rock for the 800th time this season, I suppose in the eternal network game of rock/paper/scissors improbable comedy movie beats out fact based drama.

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