Even through summer – the audience for crime drama continues to be strong – witness the figures for the Law & Order reruns and Cold Case, hell even SBS’s Carla Cametti PD pulled an impressive (for them) 457,000 viewers.
Nine, however, has made a terrible misstep this summer with their handling of Cold Case, the show won it’s timeslot against Ten in the first few airings – then someone at Nine had the bright idea to use the timeslot to promote The Secret Millionaire, one of their many lukewarm ideas which they’re trying to push in these “troubled times”
I wonder whether it was worth displacing one of the few shows actually firing for them this summer, since it’s return it has struggled against the more regularly scheduled SVU. Last night was the show’s 6th season premiere and yet it only managed 859,000 – pretty woeful for a new ep of an established rater – thing is though – if you keep moving a show all around the map people will give up and watch something else.
Another case in point was Heroes – I didn’t even know it was on last night, it hasn’t been on for weeks and now it comes back to a 9.30 timeslot after months at 10.30, with next to no promotion, and they wonder why they’re in last. No doubt next week I’ll tune in at 9.30 looking for another episode and instead find “Out of the Question” or some other rubbish.
Grrrrrr.
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