$#*!

Monday, 14 February 2011

A lot of shows suffered week on week falls this week.

ABC News down 110,000 week on week, 7.30 Report down 150K, Australian Story down 207K
My Kitchen Rules on Seven was down 141K, Bones was down 154K
Two and a Half Men was down 196K while Shit My Dad Says was off a whopping 258K, Underbelly was down by the same amount.



Over on Ten they had the big superbowl episode of Glee which saw the show's audience increase by 361,000 viewers! This is an excellent result for Ten in the slot and proves perhaps that Ten should focus on the musical numbers in their promos, but unfortunately none of this increase helped the 8.30 show NCIS, which although improved upon Undercover Boss by 90,000 viewers was a waste of an episode given that 699,000 in a slot against two other million viewer shows is appalling.

What's more the switcheroo did nothing to bolster the audience for Good News Week which actually shrunk marginally week on week!

Bad News start to the Week

Monday, 8 February 2011

Underbelly, now in it's fourth 'season' of sorts - though instead of an ongoing series they will be a series of telemovies - has gone from a showstopping audience to merely a great audience.



1.3 million is certainly nothing to sneeze at - but it stands to reason that without an ongoing epic narrative thread the series will struggle to emulate the high point of "Tale of Two Cities" the show's lauded second season.

My Kitchen Rules keeps up the heat with Seven getting the edge over Nine in the 7.30 hour - Nine's sitcoms are still holding well but Ten's Glee, and in fact all of Ten's lineup on Monday - is falling apart.

769,000 for a new episode of Glee is pretty woeful and Undercover Boss continuing its slide to the bottom the pile is nothing new - but a new episode of Good News Week coming BEHIND Q&A and not even managing half a million viewers is a cause for alarm

Ten, either get a better 8.30 lead in or swap it around with Boss - IMMEDIATELY - give it a fighting chance.

On Digital the top dog was Neighbours which seems to have been one gamble Ten has taken that is paying off. One wonders if either 7mate or Eleven would perform better on the night if one of them blinked - they're both hunting the young male audience on this night with the HD only 7mate coming out on top with Family Guy.

Monday Night Boner

Monday, 31 January 2011

That's more like it!

This time last week Glee could only manage 659,000 viewers this week the audience almost doubled with 6 shows after 7.30 pulling above 1 million.



My Kitchen Rules looks entrenched - not bad for a show which last year had a sense of the "me-too's" about it as Seven tried to emulate the success of Masterchef.

Bones continues to lock David Boreanaz into a boring procedural but still people watch it in droves.

In the 'stuff I'm watching' department - Shit My Dad Says (yes I swear by the original title!) had an encouraging start retaining most of it's lead in, in fact it's probably one of the best debut performances on the back of Two and Half Men that we've ever seen.

Like I said - sitcoms are back!