Friday, March 27, 2009

Hype Works - Thursday 26 March 2009

If Thursday's ratings prove anything - it's that hype works. The Melbourne audience was assualted for two solid months by almost every media outlet in the city with wild speculation and anticipation over the first in-season match for current AFL bad-boy Ben Cousins and his "showdown" with former team-mate Chris Judd.

In the end the game itself was a little lopsided but with over 700,000 melbourne viewers tuning in - for television it was a rousing success.

For Ten as well it provided the perfect opportunity to showcase the new OneHD an all sport all the time digital channel and the first significant effort at multichannelling since ABC2 all those years ago.

Elsewhere Nine was taking the biggest damage with Getaway dropping by over 200,000 viewers week on week and Adults Only 20 to 01 losing 92,000 viewers.

Although comparing their 9.30 slot with last week is a little useless (the AFL Footy Show was replaced by CSI Miami, it should be noted that in Sydney and Brisbane the Footy Show came third in its slot behind Private Practice and Life on Mars.

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