Tuesday, March 31, 2009

Nine, Ten up, Seven, Two down - Monday 30 March 2009

A very good Monday for Nine and Ten with both channels increasing their average aud in Prime Time while Seven and the ABC fell backwards week on week.

Save for How I Met Your Mother, the rest of Seven’s primetime took a hit with Scrubs losing 26k, Desperate Housewives losing 85k and Boston Legal shedding 21k week on week.

None of those losses looked that bad when put next to the ABC with Australian Story, Four Corners and The Cut all shedding in excess of 100,000 viewers from last week.

Nine’s biggest improvers were Customs (up by 108,000 viewers) and Crime Investigation Australia (up 99,000 viewers), Underbelly went up after several weeks of decline clawing back 52,000 viewers

The biggest gains however were at Ten with their special broadcast of stand up comedy from Melbourne (where most of the viewer increase was) netting an impressive 1.1 million and pushing the late news into the top 30.

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