Monday, March 9, 2009

Auntie takes a beating - Monday 9 March 2009

Another Monday, another large body count and another channel nine victory.

Underbelly actually grew week on week by another 34,000 viewers while Desperate Housewives dropped by 39,000! Meanwhile timeslot also-ran Good News Week built an extra 44,000 people onto its base registering over the 800,000 mark and back out of danger, 4 corners was hit hard with 85,000 viewers tuning out week on week.

In fact the ABC has taken quite a pummelling on Monday nights in recent weeks – especially considering their relative strength last year, case in point is 9.30pm:

There were more people watching TV at 9.30 last night than were watching at the comparable hour last week, Brothers & Sisters was up 22,000 viewers, Crime Investigation Australia lifted a whopping 193,000 week on week (the night’s best improver) and a rerun of NCIS brought an additional 149,000 people who couldn’t be stuffed with Dexter the previous week, yet ABC’s 9.30 entry – The Cut actually lost 81,000 viewers week on week??? This is after losing 83,000 viewers the previous week – there’s not a lot of people left to lose here!

Now I haven’t seen it so I cannot judge whether it’s a turkey or not, but bleeding viewers at a regular rate is not exactly a vote of confidence.

In fact thinking about it – I don’t even know what its about, I’ve never seen a promo and I watch the ABC sometimes for 7.30 report and Lateline - perhaps the ABC’s lack of in-show breaks is hurting their ability to promote new shows, we’ve become so trained to hit the remote the moment a program finishes that we no longer stick around for the coming attractions.

I watch even less SBS but I can tell you more of what they have on just by virtue of promos during the programs. Sounds like a tricky problem for the ABC for the years to come.

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