Last night Nine saw improvement in all their skeins from 7.30 to 11.30 with Cold Case within striking distance of Seven’s soon to be gone Gangs of Oz and the 10.30 rerun dominating the timeslot.
Week on week the 9.30 Cold Case lifted 218,000 people, the week’s biggest gain, also performing well Farmer Wants a Wife added 67k, The Mentalist added 119k and the 10.30 Cold Case rerun added 106k
Seven suffered the biggest losses with Gangs of Oz shedding 101,000 viewers, still it scraped through to a timeslot win. Lost is floundering at 10.30 coming after an incompatible lead in it sunk a further 84,000 viewers to 380,000 which surely constitutes a series low for a new episode.
House lifted for Ten but still lost out to Spicks and Specks, while Life gained 105,000 viewers week on week but only managed a distant third in its timeslot for total viewers.
Interestingly The Biggest Loser and House seem to have similar numbers watching then in between 200,000 viewers disappear at the onset of Guerrilla Gardeners – it interesting to note that city by city the biggest lead in losses are in Melbourne and Adelaide the two cities with currently the harshest water restrictions where gardening is probably the furthest thing from anyone’s mind. Still at 700k against tough competition I see Ten toughing it out for a few more weeks yet but if it stays under 800,000 after Nine’s Agricultural show disappears then my tip is for a quick return from Rules of Engagement which has just returned in the US.
2 comments:
I don't follow.How is a show that is dominating in 16-39s (Gangs) a poor lead in to Lost?
Even though it hits the same demographic group the two shows would have different audiences, most of the Gangs of Oz aud would probably migrate to the news or Cold Case at 10.30 - Lost on the other hand with it's complicated plotting and science fiction storylines is more likely to drive away Gangs of Oz viewers rather than hold them, IMO
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