Wednesday, October 15, 2008

Lead in – Lead out - Wednesday 15 October 2008

Wednesday was a story of poor lead ins on channel Ten and horrible lead outs on channel Nine

Channel Seven continued to dominate although they ceded 7pm – 8.30 to Nine by a whisker with Wednesdays being the preferred viewing night for Two and a Half Men, what happened next was simply beyond belief, like one of it’s bizarre mysteries the audience for Fringe vanished the latter only retaining 47% of the sitcom’s audience. This is an unmitigated disaster and by virtue of this they have flushed the returning CSI NY down the toilet.

In previous years an audience like this would have had Nine reaching for the late-night button, no scratch that – in previous years this sort of audience never even would have been a consideration, back in 2006 everyone was shocked with the low performance of Yasmin’s Getting Married with figures that were just unheard of – now we’re hearing about these kinds of figures all the time.

Back in 1996 Nine sent Star Trek Voyager packing from it’s 8.30 Tuesday slot all the way to 11pm when it was attracting 300,000 Sydney viewers each airing (extrapolated out you can assume that 300K in Sydney means comfortably over the million mark in the 5 cities – indeed 9 Perth (then run by Sunraysia) kept the show in Prime Time.) So Voyager with an Audience of 1 million gets canned and now barely 12 years later half the audience gets an indefinite prime time run.

I like Fringe, I think it’s a great show, perhaps the successor to the X Files – but I’m in a small minority here and I’m amazed Nine is sticking with it as long as they are!

The other side of the coin is channel Ten, Friends is at 500,000 viewers and sinking – these kind of figures meant the end of Taken Out several weeks ago – hell they meant the end of Wheel of Fortune a few months back on Nine, but Ten is trapped like a deer in the headlights – it doesn’t want to make to many scheduling moves and alienate viewers – but it’s not like there’s that many people to piss off in the first place.

Friends is a good show – I was pleased in summer to see the first few seasons which are actual television classics, yet Friends was a monster hit in it’s day – sometimes commanding upwards of 3 million viewers per episode, with that in mind – it’s a good bet that everyone’s already seen it whereas with Two and a Half Men – a lot of people are only just now discovering it – hence it’s high numbers.

Despite the low nadir of Friends, Jamie Oliver incredibly manages to attract 200,000 more people to his earnest cooking escapades, from here House builds to catch third spot behind Criminal Minds and Spick & Specks.

The ABC has, for almost 4 years now, been causing headaches for the commercial nets on a Wednesday night with their ever changing line-up of local comedies anchored by the Adam Hills hosted game show, I had thought that without The Chaser – the viewers would desert ABC on a Wednesday, but although they’re not there in the same heady numbers, Aunty puts in a solid performance for the night.

No comments: