Monday, October 27, 2008

You'll have a gay old time – Monday 27 October 2008

Well blow me down – three Mondays into this blog and still the same pattern persists, Seven first, Nine Second, Ten far away in the distance.

First up, Australian Idol improved, no thanks to it’s “new” lead in Will & Grace, the ex-Seven sitcom and current Arena time waster pulled about the same as Friends managed the week before.

It’s funny to think (and I may have only gotten this suggestion from watching PayTV) that the same people who like Friends also like Will & Grace. But does anybody else? Well frankly it’s too early to tell.

Ten was never going to bolt out of the gate with this show because a) it’s a rerun and b) viewers are by and large committed to other 7pm entertainment, their real opportunity is in six weeks time when Two and a Half Men makes way for Temptation and Home & Away shuffles off presumably to be replaced by one of Seven’s many factual half hours, that will leave an awfully huge 18-49 crowd looking for some laughs at 7pm – it’s a good bet that then Will & Grace’s ratings will spike, especially given the show wasn’t well watched in it’s initial broadcast, meaning it should repeat well it just might take a while for people to notice it.

Good News Week took a hit this week dropping 113,000, Til Death also dropped week on week (46,000) as did CSI (64,000) a rerun of CSI wiped 136,000 off the previous week’s figure for a fast tracked Cold Case, however at least Nine is willing to support it’s former hits rather than throw them to the wolves.

In fact nothing on the commercial nets impressed post 9.30 thanks to Andrew Denton interviewing Michael Parkinson on the soon to be retired Enough Rope hitting a very nice 1.2 million viewers.

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