Thursday, October 9, 2008

Only the elderly – Thursday 9 October 2008

Only the elderly seem to be sticking around for a Thursday night, the evidence is that after 7.30 only one show broke 1 million viewers, Criminal Intent, once a ratings powerhouse, can still pull in the older generation enough to put it over the line.

By contrast Seven gave us a night aimed at younger viewers and came off worse for wear, Heroes seems to be suffering from the ennui which has hit almost all “fast-tracked” shows this spring – either that or a lot of people bailed out after the boring season 2.

Nine would have to disappointed with the numbers pulled by RPA – the show used to be able to draw a crowd at 9.30 like nobody’s business but now it’s either being hurt by The Strip, a local drama which is trying to be CSI Gold Coast but comes off more like Paradise Beach ’08, or it’s potential audience is satiated with Seven’s Medical Emergency a day earlier.

Just looking outside Prime Time for a moment – 4 shows aside from Criminal Intent pulled over 1 million, Sevens News & Today Tonight, Home & Away and Nine News. Given that Nine’s 6.30-7.30 hour skews younger than Seven’s we can assume that the under 40’s audience on a Thursday is drying up.

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