Friday, October 31, 2008

No use trucking when they've all trucked off - Friday 31 October 2008

You know we're headed for summertime when everyone struggles to stay over 900,000 (let alone a million) and last night was a clear example with the old skewing Seven commanding the biggest audience, although many of the Better Homes Devotees must've stayed out in the garden last night as the show experienced a deflated turnout.

Harry Potter's second week was well in line with his first and Nine can expect this sort of turnout for the next several weeks as they churn through the series.

Over on Ten it's all doom and gloom, while the figure for Ice Road Truckers seems suspect (only 3/5 markets are noted even though the show had 100% clearance) but what is unmistakeable is that Will & Grace is floundering and an ultra-violent rebroadcast of the Terminator is gunning for an audience that just isn't at home.

Indeed T2 had two things going against it - first of all Ten's print predates the invention of digital television with a hoary old 4:3 broadcast making it look like the oldest thing on the box last night, secondly young males out for a bit of bloodshed movie action would've been hard pressed to go past last night's Fox Classics double Death Wish and Death Wish II! Fox Classics is building up a great reputation of screening some real classic films now all they have to do is discover widescreen and then we'll have something.

As for Ice Road Truckers, Ten just can't seem to take a trick, like I said several weeks ago, Friday has two audiences, Families and old people, ABC and Seven pitch to the oldies every time, Ten and Nine need to fight it out for the families, Ten pitching to a male audience on a Friday night, after footy season is completely the wrong target.

No comments: