Or at least that's what the head honchos at Nine and Ten (especially Ten) would be saying after last night.
In fact Ten would be particularly pleased, one of the lowest rating nights of the week is also one of their strongest, with the Law & Order Franchise delivering the goods as people drop serialised dramas (like Heroes) and retreat to episodic crime procedurals.
Also significant is this marks the first time in weeks that Ten has had 5 shows over 1 million in the same week the other three being NCIS, Idol and Rove.
Less pleasing would be the performance of Are You Smarter than a 5th Grader? Which went from decent ratings in it's earlier 'celebrity focussed' outings to middling figures now, pulling what is now a 7.30 average for ten on a weeknight.
They would be none to pleased to be beaten by Make Me a Supermodel a concept which could best be described as Next Top Model with sms voting - which kind of defeats the whole purpose I think.
Shading them all was Getaway, from Getaway to RPA Nine only shedded 45,000 viewers which is not too shabby, Seven on the other hand kept a good chunk of viewers around for The Amazing Race - which has been given the 8.30 timeslot - something which should have been established years ago.
On the other hand Heroes seems to be quickly becoming a cult show, only problem for the fanboys is the only other outlet showing it at the moment is SciFi channel which is frustratingly broadcast in unglorious 4:3.
This is a sad outcome for a show which burst onto the scene in a competitive slot (8.30 Wednesday) with 2 million viewers but quickly lost steam, especially as Seven began to mess with the show, sticking it on Thursdays in two states and then on it's second season shunting it to 9.30 behind the incredibly boring Bionic Woman remake and then insulting loyal fans by withholding the final two episodes of the season for 8 months after fastracking the rest of the season.
Now that it's back people have been demotivated to watch. Serialised dramas need constant promotion and care by the network to keep up fan interest, if you start missing episodes then you're more inclined to give up the habit, and the best way to miss an episode is for a network (I'm looking right at you Seven) to screw with the scheduling.
Oh well - you reap what you sow I guess.
As for Prison Break, seven's one time golden child now laguishes at 10.30pm on a decent audience - but nowhere near it's first season hey day - for that however I don't blame seven, the show is a perfect 1 year concept dragged out too long, now it's so convoluted that most people couldn't care less anymore.
So for that one - blame the writers, and the greedy people who couldn't resist stringing it out for as long as possible in order to wring every last dollar from the idea!
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