Friday, October 17, 2008
Ten Learns the Secret to Success - Friday 17 October 2008
Well blow me down - that's 6 shows over one million this week thanks to 'Nanny McPhee'
Ten has demonstrated for the first time this year that it understands how to get an audience on Fridays - program for the people who are home!
All this year Ten's Friday night shows have been aimed at teens or young adults, action movies, teen comedys, Top Model, nothing has worked until tonight.
So why has the premiere of British Kids Flick Nanny McPhee done the business for ten, especially coming off an incredibly low base of a lead in?
Simple - there are two types of audiences home on a Friday (& Saturday) night, Families with Children, and old people.
The old people last night were well catered to with Taggart (has that show been around for decades or what?) on ABC1 as well as Better Homes & Gardens, which I guess alleviates the lonelyness, I have no other explaination for it's extreme popularity.
So that leaves families - looks like they split up between Download & Wipeout/Hole in the Wall for the first hour but then all flocked to channel ten after 8.30
Whatever adults remained (about 1 million) split up between two violent movies on 7 and 9.
So next week Nine will be playing Harry Potter (welcome to high rotation) expect a boost for them, probably at ten's expense.