Sunday, November 9, 2008
2 Channel Universe – Sunday 9 November 2008
Last night’s top rating show was Dancing with the Stars which has grown stronger in it’s last weeks, but nowhere near the dominating highs of it’s Tuesday night run. Nonetheless Seven can be happy with a night where all their shows (including one heavily rerun sitcom) performed well.
Nine too can be happy, 20 to 01 now dominates the 6.30pm timeslot and 60 Minutes continues strongly, moreover it’s North/South strategy paid dividends last night with CSI Miami picking up the slack from their underwhelming Rugby League telecast.
Ten meanwhile have locked themselves out of the competition, they got a decent figure for Australian Idol and probably won in the important young demographics (wait for the press release I guess) but their showing last night reveals a schedule with more holes than they can patch.
First of all they threw in NCIS reruns to stop the leaking at 9.30, this has shown some improvement in the slot. Californication was only retaining a woeful 54% of Rove’s Audience, the first week in for NCIS they retained 68% of same audience, this week the Naval drama did even better with 84% retention.
After patching the hole that was 9.30 they then had to try to fix the drop from Californication to The Office by scheduling the International Edition of The Daily Show but their 11pm figures have barely budged – it’s a pity because it’s currently the best post 10.30 lineup on a Sunday night but did you know that – I’m going to guess that you didn’t because Ten don’t promote it! They never promote any show properly unless it falls between 7.30 -10.30 (with the exception of Neighbours) Ten need to advertise The Daily Show and The Office then maybe some people will tune in.
The other part of their night where they’ve sprung a leak is at 6.30 – Thank God You’re Here Reruns, which at times have won their timeslot against subpar competition are now struggling where they once flourished but why?
First of all Seven and Nine have better 6pm lead ins – The News. People will usually watch the news to start their night, now Ten nets a timeslot win by slotting their news at 5pm, but those people don’t stick around for Sports Tonight or The Simpsons – what can they do about this – either Put the Simpsons at 5pm, then Sports Tonight leading up to The News at 6pm or Move Sports Tonight to 4.30 then News then find an hourlong show (it’s a weekend so it can be rated PG) to show leading up to 6.30 – just a thought.
The bigger problem though is Thank God You’re Here – the show has been in reruns forever, it is produced by Working Dog – a group which doesn’t seem to have it in them to produce anything that runs for a long time. Apparently there is another season of 10 (that’s right folks 10) episodes on the way – better savour them I guess.
It’s not like the folks at Ten haven’t tried either to coax these burnt out geniuses back for more – I’ve read numerous reports over the last two years about the back forth dance between Ten and Working Dog over this show.
In the meantime Ten has used the show to plug a hole in their schedule – but by now everyone who wanted to see it has probably already seen it – all it seems to have accomplished is whetting people’s appetite for something light and breezy in the timeslot and Nine has delivered it with the newly hot 20 to 01, a show that has been on the air for roughly the same length of time as TGYH, has approximately similar production values and the same ‘forget instantly after watching’ quality.
Strangely enough the people behind 20 to 01 haven’t attempted to ration episodes or take a year off or ruminate in public on the difficulties of producing such a show, yet that’s all we’ve heard from the producers of TGYH and yet now their precious show, preserved in amber is in the ratings toilet, no doubt it will be fished out for 10 more glorious weeks in the sun next year after which Ten’s long term problems will still persist and 20 to 01 will still be going (twice a week no less)