Thursday, November 6, 2008
Seven Bones Nine - Thursday 6 November 2008
Perhaps the most remarkable thing about this Thursday struggle was not how Seven has gotten it’s game back, or the fact that Criminal Intent (Ten’s quiet achiever) performs much better when Det. Goren is featured, but that Nine has completely fallen apart.
Obviously on a night with such low viewer turnout, large variations can be caused by small groups of survey homes but some of the falls are shocking, RPA fell by over 200,000 viewers week on week, Getaway by 81,000, The Strip by 146,000.
The 9.30 hour proves Seven’s dominance more than anything this year, moving in the middle of the road Bones, Seven has seen their 9.30 audience spike by 318,000, where did those people come from? Well at least 140,000 of them switched from SVU on Ten and another 178,000 let say from RPA on Nine. Diabolical.
Even more worrying for Nine is the performance of A Current Affair less than 100,000 viewers away from third place.
Seven moving Heroes to 10.30 has resulted in a week on week rise of 50,000 viewers from Prison Break (427,000) and a timeslot win, but at what price? Last night’s episode was the best the series has pulled out since season one and represents a bit of a turning point (for me personally) story wise with the ‘big picture’ starting to make more sense.
Just as with Lost, Prison Break, Scrubs et al we might be forever left to wonder whether the show ratings demise was a function of the show, or Seven’s erratic scheduling.
Finally lets briefly look at Ten, Criminal Intent has been a solid achiever for then in the second half, well promoted, regularly scheduled it’s fan base has reconnected with the show after at least 2 seasons in the wilderness which is good news for Ten, expect this night to remain in the hands of the Law & Order franchise next year.
However, the 7.30 timeslot is totally up for grabs, the low ratings for all shows suggest that at 7.30 Thursday: what networks are offering, the viewers ain’t buying.
You have a cookie-cutter reality comp vs an ageing travelougue vs Rove McManus hosting a game show. Where is the fucking entertainment here people??? No wonder Kerry O’Brien draws even with this mob, first one to put something scripted in this slot should win it hands down.
Finally Will & Grace, now this is a story with two sides, first of all, Week on Week the show is up by 134,000 viewers, that’s good, it demonstrates that people are discovering the show, and none of the other 7pm shows are down on last weeks figures by any great margin so it suggests new viewers coming to the TV, now we have to wait before we can declare a trend but it’s a positive step.
Now, lets look at the other side of the coin, The Simpsons last night attracted 638,000 viewers at 6pm – that’s it’s highest audience in forever, Then the Neighbours crowd came along swelling this number by a further 148,000 people, then 7pm comes and whoosh they lose 210,000 viewers just like that – Ten’s 7pm show does worse than their 6pm show (at least last night)
So what should ten do? Well for now – sit tight, it’s almost summer, clearly someone has already made the decision not to schedule Out of the Blue at 7pm so they’ll stick with Will & Grace, nine will switch to Temptation and Ten’s sitcom may get a good run, maybe, but they’re fast running out of options for this slot.