Friday, November 7, 2008

Under the Ice - Friday 7 November 2008

Overall a better turnout last night than last week and most of the benefits were split between Nine and Seven with the newer Harry Potter movie posting a better number than it's well worn predecessors. Seven even did well with what is an ultra-violent action movie - something Ten hasn't been able to make work on Fridays.

No doubt they were helped by the fact that it was teaming down in Melbourne last night (the nation biggest TV watchers anyhow) keeping a good chunk of people indoors.

Ten, however, was unable to exploit with it's early evening numbers holding the network under the ice for the whole of Prime Time.

I watched Ice Road Truckers last night and it was good, interesting television. A documentary with a real sense of drama to it's story. I can say that for me it was better than anything else on at 7.30 Friday (and that includes Cable) but for some reason ten can't break through.

On any other network this show would be pulling 1 million plus but not Ten. Viewers also showed they prefer Harry Potter to X Men - but did people even know X Men was on?

Ten has got a real image problem right now - people just aren't giving it the time of day even when they've got something good to show.

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