Monday, November 17, 2008

Brisbane boosts the numbers - Monday 17 November 2008

An interesting night of TV last night with Nine getting Blitzed, Ten getting better and seven getting slightly richer. Overall viewing numbers were up last night across the board. Including SBS there were 5.1 million people watching Free to Air TV at 7.30 last night – out of a population base of 13 million (for the 5 metro cities) that’s pretty good.

ABC has been pulling respectable numbers all year for Four Corners which ended it’s season last week to make way for the four part doco – The Howard Years (one part for each term in office I believe) it was definitely interesting, especially whenever Peter Costello had something to say and I’ll definitely be either tuning in or recording the last 3 instalments.

Andrew Denton, who needs no assistance with his ratings was actually down by 200,000 on the previous week, but his show really rises and falls on the guests he has on.

Looking at the other networks – Seven had a massive start to the night with Seven News, no doubt boosted somewhat by the storms in Brisbane – both Seven and Nine News had inflated figures in Brisbane as locals tuned into the coverage with Seven Brisbane netting 400,000 (Up 110,000 or 37.9% week on week) and Nine Brisbane welcoming 322,000 (Up 110,000 or 29.3% week on week) this also proves that after years of being the last state well an truly welded to Nine’s 6pm bulletin, Brisbane has indeed made the switch.

The Rich List improved by 90,000 week on week, which is good, no doubt helped along the increased numbers watching FTA. Given how inexpensive the format is no doubt some Seven execs are hoping that it maintains a decent performance throughout November.

City Homicide tied (that’s right tied) with the Howard Years which is good for a rerun. Nine were also in a rebroadcasting mood with the 8.30 CSI a repeat, no doubt a defensive move in light of the ABC’s play into the slot for the next several weeks.

Another episode of Domestic Blitz (is this the regular timeslot now?) went very well for Nine, next year I can see a game of quick draw between Nine and Seven to see who can get their franchise into the slot with fresh eps first, Blitz or Border Security.

Over on Ten it was the first outing for Out of the Blue, while the turnout was substantially down on Ten News (Ten News typically pulls over 450,000 in this timeslot, more during winter) I would have expected that – the key is – does it build (meaning will audiences follow it and will it be worth retooling for early evenings) or will people desert it? Stay tuned for that one.

Still on Ten, something unexpected happened last night, blame the wild Brisbane weather – but they did it – they got their four shows over 1 million! That means this week they could potentially have 6 shows over 1 mill by the end of the week. It probably won’t do much for their overall shares but total audience counts as well, especially when it comes to promoting future shows.

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