Tuesday, November 25, 2008

Rush for the exit - Tuesday 25 November 2008

Last regular Tuesday of the year and Seven cleans up marking an unbeaten run on this night since the Olympics. Aside from Seven’s supercharged Tuesday the other top performer (again) was NCIS with an outstanding 1.35 million against the week’s toughest competition.

The same cannot be said for Rush, the show has one of Ten’s best lead-ins yet the viewers are not sticking around.

At one point it looked as if Rush had fairly good retention out of NCIS but now that NCIS’s figures have been improving the picture is becoming clearer – Rush has a core audience that has settled at 800,000 viewers and the fly-by-nighters tuning in for NCIS are not sticking around for the follow-up act.

The big question (which will be answered next week) is, will a timeslot free of local competition (9.30 Wednesday) encourage new viewers to sample the show? Or is 1,000,000 the true upper limit of Rush’s reach?

Stay tuned for that one, Although NCIS has weathered Ten’s season of hell, the same can’t be said for The Simpsons which took a beating at 7.30 back into fourth place – this is in great part thanks to the paucity of Ten’s entire schedule sucking the oxygen (and buzz) out of the network – can anyone even recall the last time they saw a promo for the Simpsons? I can’t and I don’t know if that’s due to Ten not promoting it or me not watching enough ten??

Nine barely showed up last night but luckily for them they have enough people tuning into their news and current affairs hour to keep them respectable.

What happens next week on Tuesdays depends entirely on whether people want to see Ugly Betty and Eli Stone – watch this space…

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