Monday, November 10, 2008

Cross Promotional Blitz - Monday 10 November 2008


Ah the joys of cross promotion, take Backyard Blitz a program which specialises in taking hard luck cases and transforming their backyard (cuz what you really need when your life is shit is a bird fountain and a patio right?).

As if this winning formula wasn’t enough to bring in the hordes, Channel Nine decided to combine the power of their shows by locating one such unfortunate family whose daughter was profiled on a 60 minutes story about Tourette’s syndrome, and give their house the makeover.

It is actually very clever programming and combined with zero competition it did the business for Nine last night.

Not doing the business however was just about everything else scheduled. CSI lost almost 70% of that golden lead in getting beaten into a baffling second place by Enough Rope. In America CSI still attracts 18 million people per new episode – these episodes are FAST TRACKED virtually days after the US broadcast and yet Nine can’t seem to muster up much interest.

Even worse is the result for Cold Case, not so bad given the 10pm start but really, they can do better than this. Did they even let people know it was on? The promotional departments at Nine and Ten seem to have packed up for the year.

Proving that not all television viewers are lobotomy survivors the 7.30 report beat The Rich List into third place (in the slot) which itself beat Idol back to fourth.

What is remarkable is that just like water – a lot of Monday shows seem to have found their own level, The Rich List seems frozen under 1 million, Aus Idol results always garners around 200,000 less than the Sunday show, Supernatural always loses 150 – 200,000 people from Good News Week. Even Will & Grace has hit a ceiling stagnating week to week. If Ten could get a show together at 7pm that attracts 1 million viewers then they might have a decent shot but right now they’re relying solely on the core audience for their prime time shows and as we can see here – that isn’t enough.

1 comment:

Liv said...
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